Care home leads for insurance brokers

Build your own list of care homes, fill in missing emails and offer your business insurance and risk cover to them in small, personal batches.

Public sources for care homes
Fields that fit the industry
No credits, no rented data

Start free See how it works

Riftjaw dashboard with engagement chart, audience health, lead sources and activity feed

Selling business insurance and risk cover to care homes

Care homes provide residential and nursing care, run by independent owners, charities or larger groups. The registered manager handles daily operations and many suppliers, while bigger purchases in groups may go through head office.

Insurance brokers grow their commercial book through referrals, renewals and a steady stream of conversations with local businesses. A lead database of your own helps you plan those conversations by sector and renewal month.

The care homes that need business insurance and risk cover are listed publicly. What most insurance brokers lack is a list they own, with the right fields, that shows who was already contacted.

What insurance brokers run into with care homes

Prospect lists by sector are hard to keep organised.

Give each sector you specialise in its own segment.

Renewal dates pass before you get in touch.

Store renewal month on the record and filter on it when you plan outreach.

Care home lists from registers and directories are large and overlap.

Import them into one lead file with a key field such as website, and Riftjaw flags duplicates before you publish.

The registered manager is the right person but changes often.

Keep the manager in a field with the source and date, and update it when you learn of a change.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of care homes from public listings and import it. Duplicates are skipped.

List of imports and scrapes in Riftjaw — Imports and scrapes in Riftjaw, each with its source, lead file, date and number of rows.

Tuesday: fill in

Derive missing emails with info@, manager@, admin@ and enquiries@ and tag the records that look like a fit.

Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags — Contacts in Riftjaw, one row per company with phone, email, segment and campaigns.

Wednesday: reach

Send one mail about your business insurance and risk cover to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts — Segments such as property managers in London or roofers in the North, each ready to use in a campaign.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Contact panel in Riftjaw with pipeline status, tags, details and campaign history — One record per company: New, Contacted, Replied or Customer, with tags and every campaign it got.

How to open a mail to care homes

Pick one angle per campaign and write it once, with placeholders like {company|your team} for the details.

Lead with more time for residents, for example through simpler care records and less paperwork.
Talk about staffing, because recruiting and keeping carers is a constant challenge.
Mention inspections and how your offer helps them show good practice with clear records.

Campaign editor in Riftjaw: pick a segment, write the mail and set the button — The campaign editor in Riftjaw: pick a segment, write the mail and check the preview.

Fields worth recording for care homes

Any column in your import can become a field. These are the ones worth keeping for care homes.

Field	Why it helps
Company name	The key field. Duplicates are checked on it or on the website.
Website	Needed to derive an email when the export has none.
Type of care	Residential, nursing and dementia care have different needs.
Number of beds	A clear indicator of size and supply volume, when it is published.
Independent or group	Group homes may buy through head office.
Registered manager	The person who runs the home day to day.
Inspection rating	Public ratings show where a home may need help.

Questions people ask

Can I build a list of care homes from a public register?

Where a register is public, you can collect it yourself and import it into Riftjaw. The product does not sell or crawl data, it organises the list you bring.

How do I separate nursing homes from residential homes?

Record the Type of care in a field during import and save filters on it.

How do I get email addresses for care homes in your area?

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, manager@, admin@ and enquiries@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Is it free to start?

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.