Car dealer leads for insurance brokers

Build your own list of car dealers, fill in missing emails and offer your business insurance and risk cover to them in small, personal batches.

Public sources for car dealers
Fields that fit the industry
No credits, no rented data

Start free See how it works

Campaign results in Riftjaw with sent, opened and clicked per contact

Selling business insurance and risk cover to car dealers

Car dealers range from independent used car lots to franchised dealerships with separate sales, service and parts teams. Independents decide quickly through the owner, while franchise groups often buy centrally and follow manufacturer rules.

Insurance brokers grow their commercial book through referrals, renewals and a steady stream of conversations with local businesses. A lead database of your own helps you plan those conversations by sector and renewal month.

The car dealers that need business insurance and risk cover are listed publicly. What most insurance brokers lack is a list they own, with the right fields, that shows who was already contacted.

What insurance brokers run into with car dealers

Prospect lists by sector are hard to keep organised.

Give each sector you specialise in its own segment.

Renewal dates pass before you get in touch.

Store renewal month on the record and filter on it when you plan outreach.

Independent lots and franchised dealers need very different offers.

Add a Franchised or independent field and save a filter for each group.

Dealer groups show up many times, once per site.

Keep a Dealer group field and tag head office contacts, so you know when to talk to the group instead of each site.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of car dealers from public listings and import it. Duplicates are skipped.

Paste and collect in Riftjaw: a pasted web page turned into a table of companies — Paste and collect in Riftjaw: a pasted listing page turned into columns of companies.

Tuesday: fill in

Derive missing emails with info@, sales@, enquiries@ and service@ and tag the records that look like a fit.

Database in Riftjaw with active contacts, segment, lead file and source — The database in Riftjaw: concept, active and archived contacts, each with its lead file and source.

Wednesday: reach

Send one mail about your business insurance and risk cover to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts — Segments such as property managers in London or roofers in the North, each ready to use in a campaign.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Contact panel in Riftjaw with pipeline status, tags, details and campaign history — A contact in Riftjaw with its pipeline status, tags, details and campaign history.

Angles that work with car dealers

Pick one angle per campaign and write it once, with placeholders like {company|your team} for the details.

Lead with selling stock faster, because every day a car sits on the forecourt costs money.
Talk about better photos and listings, which strongly affect how many buyers get in touch.
For dealers with a workshop, focus on service bookings and repeat business after the sale.

Campaign editor in Riftjaw: pick a segment, write the mail and set the button — The campaign editor in Riftjaw: pick a segment, write the mail and check the preview.

Fields worth recording for car dealers

Record these and you can split the list later, write sharper mails and see who fits your offer.

Field	Why it helps
Company name	The key field. Duplicates are checked on it or on the website.
Website	Needed to derive an email when the export has none.
Franchised or independent	Franchise dealers often buy through a group or follow brand rules.
Brands sold	Shows which manufacturers they represent.
Stock size	A rough sense of stock tells you how much marketing they need.
Workshop on site	Dealers with a workshop also buy parts and service tools.
Dealer group	Tells you whether decisions are made at head office.

Questions people ask

Should I contact each dealership site or the group?

For group owned sites, decisions are often made centrally. Record the group in a field and put head office contacts in their own segment for those offers.

Can I record which brands a dealer sells?

Yes. Add a Brands sold field to your lead file and save filters on it.

How do I get email addresses for car dealers in your area?

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, sales@, enquiries@ and service@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Is it free to start?

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.