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Cleaning company leads for insurance brokers

Build your own list of cleaning companies, fill in missing emails and offer your business insurance and risk cover to them in small, personal batches.

  • Public sources for cleaning companies
  • Fields that fit the industry
  • No credits, no rented data
Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags

Selling business insurance and risk cover to cleaning companies

Cleaning companies serve homes, offices, schools and other commercial sites, often with many part-time staff spread across contracts. Owners and operations managers care about margins, staff scheduling and winning the next contract, and they buy supplies in steady volume.

Insurance brokers grow their commercial book through referrals, renewals and a steady stream of conversations with local businesses. A lead database of your own helps you plan those conversations by sector and renewal month.

Every month you do not reach cleaning companies with a clear offer, someone else does. A list you own lets you work the market in a steady rhythm instead of in bursts.

What insurance brokers run into with cleaning companies

Prospect lists by sector are hard to keep organised.

Give each sector you specialise in its own segment.

Renewal dates pass before you get in touch.

Store renewal month on the record and filter on it when you plan outreach.

Domestic cleaners and large contract firms sit on the same lists.

Use a Domestic or commercial field to split them and save a filter for each audience.

You want to reach operations managers, not only a generic inbox.

Keep a contact name and role in your lead file and use placeholders so the mail addresses them directly.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of cleaning companies from public listings and import it. Duplicates are skipped.

List of imports and scrapes in Riftjaw
Imports and scrapes in Riftjaw, each with its source, lead file, date and number of rows.

Tuesday: fill in

Derive missing emails with info@, office@, enquiries@ and accounts@ and tag the records that look like a fit.

Database in Riftjaw with active contacts, segment, lead file and source
Everything you imported in one database, with the lead file, source and date on every contact.

Wednesday: reach

Send one mail about your business insurance and risk cover to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts
Segments in Riftjaw, each with its own name and number of contacts.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Contact panel in Riftjaw with pipeline status, tags, details and campaign history
One record per company: New, Contacted, Replied or Customer, with tags and every campaign it got.

How to open a mail to cleaning companies

Write one mail with placeholders and let the details change per record. These openings tend to work with cleaning companies.

  • Talk about margins on contracts and how your offer lowers the cost of supplies or staff hours.
  • Focus on staff turnover and scheduling, which most cleaning managers deal with every week.
  • Offer help winning new contracts, for example with a clearer website or tender ready documents.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
A new campaign in Riftjaw, with segment, status and tag filters, a test send and a preview.

Fields worth recording for cleaning companies

Any column in your import can become a field. These are the ones worth keeping for cleaning companies.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
Domestic or commercialCommercial cleaners buy in larger volumes and have different needs.
Specialist servicesWindow, carpet or deep cleaning each need their own equipment.
Sectors servedOffices, healthcare and schools come with different standards.
Operations contactLarger firms have a manager who handles suppliers.
Contract basedFirms on fixed contracts care about scheduling and staff tracking.

Questions people ask

Public tender award notices and business directories often show this. Collect the information yourself, import it and record it in a field.

Info@, office@ and enquiries@ are common. Email from domain lets you tick several prefixes at once and add your own, but the results are guesses rather than verified addresses.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, office@, enquiries@ and accounts@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours