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Yoga studio leads for equipment suppliers

Build your own list of yoga studios, fill in missing emails and offer your tools, machines and professional equipment to them in small, personal batches.

  • Public sources for yoga studios
  • Fields that fit the industry
  • No credits, no rented data
Database in Riftjaw with active contacts, segment, lead file and source

Selling tools, machines and professional equipment to yoga studios

Yoga studios are usually run by a founder who teaches as well, with a group of freelance teachers around them. Budgets are careful and decisions are personal, so they respond to suppliers who share their values and keep things simple.

Equipment suppliers find buyers through dealers, trade shows and field sales visits. A lead database of the businesses that use your kind of equipment gives you a structured way to reach them between visits and events.

The yoga studios that need tools, machines and professional equipment are listed publicly. What most equipment suppliers lack is a list they own, with the right fields, that shows who was already contacted.

What equipment suppliers run into with yoga studios

Trade show contacts end up in a pile of cards and separate files.

Import every list into one lead file with a key field that flags duplicates.

Different product lines suit different types of business.

Record business type and equipment interest as fields and save a filter for each product line.

Studio lists from directories often include teachers without a studio at all.

Add a field for studio or teacher and save a filter for studios only before you send.

Founders who teach all day reply late or forget your first message.

Contact history shows every mail and open, so you can follow up at the right moment instead of guessing.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of yoga studios from public listings and import it. Duplicates are skipped.

Paste and collect in Riftjaw: a pasted web page turned into a table of companies
Paste and collect in Riftjaw: a pasted listing page turned into columns of companies.

Tuesday: fill in

Derive missing emails with info@, hello@, namaste@ and studio@ and tag the records that look like a fit.

Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags
Contacts in Riftjaw, one row per company with phone, email, segment and campaigns.

Wednesday: reach

Send one mail about your tools, machines and professional equipment to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts
Segments such as property managers in London or roofers in the North, each ready to use in a campaign.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Campaign results in Riftjaw with sent, opened and clicked per contact
After a campaign, every contact shows whether the mail was delivered, opened and clicked.

How to open a mail to yoga studios

Write one mail with placeholders and let the details change per record. These openings tend to work with yoga studios.

  • Speak to the founder as a teacher first and show how your offer frees time for teaching.
  • Focus on member retention and class fill rates rather than hard selling.
  • Offer a small trial or a sample set, because studios prefer to test before they commit.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
The campaign editor in Riftjaw: pick a segment, write the mail and check the preview.

Fields worth recording for yoga studios

Any column in your import can become a field. These are the ones worth keeping for yoga studios.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
Styles taughtHot yoga, vinyasa or yin studios each need different kit and messaging.
Studio roomsThe number of rooms shows how many classes run at the same time.
Booking platformKnowing their current system helps a software or integration pitch.
Teacher trainingStudios that run trainings buy more materials and often more software.
RetreatsStudios that host retreats are good prospects for travel and venue partners.

Questions people ask

Yes. You can create a separate lead file for each, with its own fields, or keep one file and give each group its own segment.

Useful fields are the styles taught, number of rooms, booking platform and whether they run teacher training. You create these fields yourself in the lead file and fill them during import or later.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, hello@, namaste@ and studio@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours