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Printing company leads for equipment suppliers

Build your own list of printing companies, fill in missing emails and offer your tools, machines and professional equipment to them in small, personal batches.

  • Public sources for printing companies
  • Fields that fit the industry
  • No credits, no rented data
Campaign results in Riftjaw with sent, opened and clicked per contact

Selling tools, machines and professional equipment to printing companies

Printing companies run from small digital print shops to large commercial and packaging printers. Owners and production managers buy machinery, paper, inks and software, usually after comparing running costs and reliability.

Equipment suppliers find buyers through dealers, trade shows and field sales visits. A lead database of the businesses that use your kind of equipment gives you a structured way to reach them between visits and events.

The printing companies that need tools, machines and professional equipment are listed publicly. What most equipment suppliers lack is a list they own, with the right fields, that shows who was already contacted.

What equipment suppliers run into with printing companies

Trade show contacts end up in a pile of cards and separate files.

Import every list into one lead file with a key field that flags duplicates.

Different product lines suit different types of business.

Record business type and equipment interest as fields and save a filter for each product line.

Print shops and large commercial printers are listed side by side.

A print type field and saved filters separate them before any campaign goes out.

Sales@ addresses at printers reach account managers busy with quotes.

Tick info@ and your own prefixes too, and log which one got a response.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of printing companies from public listings and import it. Duplicates are skipped.

Paste and collect in Riftjaw: a pasted web page turned into a table of companies
Paste and collect in Riftjaw: a pasted listing page turned into columns of companies.

Tuesday: fill in

Derive missing emails with info@, sales@, studio@ and orders@ and tag the records that look like a fit.

Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags
The contacts list in Riftjaw: every company with its town, phone, email and segment.

Wednesday: reach

Send one mail about your tools, machines and professional equipment to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts
Segments in Riftjaw, each with its own name and number of contacts.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Contact panel in Riftjaw with pipeline status, tags, details and campaign history
One record per company: New, Contacted, Replied or Customer, with tags and every campaign it got.

How to open a mail to printing companies

Pick one angle per campaign and write it once, with placeholders like {company|your team} for the details.

  • Talk about running costs, waste and uptime, which drive every print business.
  • Offer a sample run or test material they can put through their own press.
  • Refer to the type of work they print so the offer feels specific.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
A new campaign in Riftjaw, with segment, status and tag filters, a test send and a preview.

Fields worth recording for printing companies

Any column in your import can become a field. These are the ones worth keeping for printing companies.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
Print typeDigital, litho, large format or packaging printers buy different kit.
PressesThe equipment on the floor tells you what they may replace.
Trade or retailTrade printers serve resellers, retail printers serve end customers.
StaffShows size and budget.
Production managerOften the person who evaluates new equipment and consumables.

Questions people ask

Import a list of printers, add a field for print type and fill it from their websites. Save a filter per type and send each one a relevant campaign.

Yes. Add a date field or a note on the contact, then filter on that date when the time comes.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, sales@, studio@ and orders@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours