Cafe leads for equipment suppliers

Build your own list of cafes, fill in missing emails and offer your tools, machines and professional equipment to them in small, personal batches.

Public sources for cafes
Fields that fit the industry
No credits, no rented data

Start free See how it works

Campaign results in Riftjaw with sent, opened and clicked per contact

Selling tools, machines and professional equipment to cafes

Cafes are often owner operated with a small team, and the owner is usually behind the counter or the coffee machine. They buy coffee, milk, cakes and equipment regularly, and switching supplier depends on taste, service and a good personal relationship.

Equipment suppliers find buyers through dealers, trade shows and field sales visits. A lead database of the businesses that use your kind of equipment gives you a structured way to reach them between visits and events.

The cafes that need tools, machines and professional equipment are listed publicly. What most equipment suppliers lack is a list they own, with the right fields, that shows who was already contacted.

What equipment suppliers run into with cafes

Trade show contacts end up in a pile of cards and separate files.

Import every list into one lead file with a key field that flags duplicates.

Different product lines suit different types of business.

Record business type and equipment interest as fields and save a filter for each product line.

Cafes and restaurants blur together in scraped listings.

Use a field for business type and a saved filter so your cafe campaign only reaches cafes.

Owners reply by phone or in person, so email history is incomplete.

Add notes to the contact after every call or visit and update the status by hand.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of cafes from public listings and import it. Duplicates are skipped.

Paste and collect in Riftjaw: a pasted web page turned into a table of companies — A pasted web page split into name, website, phone, address and city columns.

Tuesday: fill in

Derive missing emails with hello@, info@, coffee@ and orders@ and tag the records that look like a fit.

Database in Riftjaw with active contacts, segment, lead file and source — The database in Riftjaw: concept, active and archived contacts, each with its lead file and source.

Wednesday: reach

Send one mail about your tools, machines and professional equipment to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts — Segments such as property managers in London or roofers in the North, each ready to use in a campaign.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Contact panel in Riftjaw with pipeline status, tags, details and campaign history — A contact in Riftjaw with its pipeline status, tags, details and campaign history.

What to say to cafes

Use one angle per campaign, so the results show which one gets cafes to click.

Offer a tasting or a sample, because cafe owners decide with their palate.
Talk about consistency and reliable delivery, since running out of beans or milk costs a morning of trade.
Point to something local, such as a nearby roaster or producer, which cafes like to promote.

Campaign editor in Riftjaw: pick a segment, write the mail and set the button — A new campaign in Riftjaw, with segment, status and tag filters, a test send and a preview.

Fields worth recording for cafes

Record these and you can split the list later, write sharper mails and see who fits your offer.

Field	Why it helps
Company name	The key field. Duplicates are checked on it or on the website.
Website	Needed to derive an email when the export has none.
Coffee brand	The roaster they use tells a roaster or machine supplier where they stand.
Food offer	Cafes that serve food buy from bakeries and food wholesalers.
Seats	Size shows likely volume of coffee and cups.
Machine	The espresso machine they run matters for service and replacement offers.
Takeaway share	High takeaway volume means more cups, lids and packaging.

Questions people ask

How can a coffee roaster use Riftjaw to find new cafes?

Import a list of cafes from public listings, add fields for coffee brand and machine, and put the cafes not using your beans yet in their own segment. Then send a short campaign offering a tasting.

Can I record visits as well as emails?

Yes. Add a note on the contact after each visit and change the status. Email history is logged automatically next to your notes.

How do I get email addresses for cafes in your area?

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as hello@, info@, coffee@ and orders@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Is it free to start?

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.