Painter and decorator leads for equipment suppliers

Build your own list of painters and decorators, fill in missing emails and offer your tools, machines and professional equipment to them in small, personal batches.

Public sources for painters and decorators
Fields that fit the industry
No credits, no rented data

Start free See how it works

Campaign results in Riftjaw with sent, opened and clicked per contact

Selling tools, machines and professional equipment to painters and decorators

Painters and decorators are mostly sole traders and small teams who win work through word of mouth and local reputation. They buy paint and tools regularly, so trade counters and suppliers compete for their loyalty, and most decisions are made quickly by the owner.

Equipment suppliers find buyers through dealers, trade shows and field sales visits. A lead database of the businesses that use your kind of equipment gives you a structured way to reach them between visits and events.

The painters and decorators that need tools, machines and professional equipment are listed publicly. What most equipment suppliers lack is a list they own, with the right fields, that shows who was already contacted.

What equipment suppliers run into with painters and decorators

Trade show contacts end up in a pile of cards and separate files.

Import every list into one lead file with a key field that flags duplicates.

Different product lines suit different types of business.

Record business type and equipment interest as fields and save a filter for each product line.

Many decorators trade under their own name, so the company column is empty or inconsistent.

Placeholders with a fallback, such as {company|your business}, keep the mail readable even when a field is missing.

Lists contain a lot of one person businesses that change phone numbers and sites.

Keep the source and date on each record, archive records that bounce and export a clean list whenever you need it.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of painters and decorators from public listings and import it. Duplicates are skipped.

An import in Riftjaw: every column of the file gets a profile field, and nothing is imported until each one has a choice.

Tuesday: fill in

Derive missing emails with info@, hello@ and enquiries@ and tag the records that look like a fit.

Database in Riftjaw with active contacts, segment, lead file and source — Everything you imported in one database, with the lead file, source and date on every contact.

Wednesday: reach

Send one mail about your tools, machines and professional equipment to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Contact panel in Riftjaw with pipeline status, tags, details and campaign history — A contact in Riftjaw with its pipeline status, tags, details and campaign history.

What to say to painters and decorators

Pick one angle per campaign and write it once, with placeholders like {company|your team} for the details.

Offer something that helps them show their finished work, such as a better portfolio page or review collection.
Talk about trade prices and reliable stock, because running out of a colour halfway through a job costs them a day.
Mention how outdoor work slows in cold, wet months and how you can help fill the diary with interior jobs.

Campaign editor in Riftjaw: pick a segment, write the mail and set the button — A new campaign in Riftjaw, with segment, status and tag filters, a test send and a preview.

Fields worth recording for painters and decorators

Add these as fields in your lead file. Any column in your import can become a field.

Field	Why it helps
Company name	The key field. Duplicates are checked on it or on the website.
Website	Needed to derive an email when the export has none.
Interior or exterior	Tells you which products and seasons matter to them.
Commercial work	Firms doing offices and shops buy in larger volumes.
Spraying	Spray finishers are a separate audience for equipment suppliers.
Service area	Useful for suppliers with local trade counters.

Questions people ask

How do I find decorators who also spray?

Look at their listings or websites for spraying services and record it in a field or tag. The paste and collect tool can help you turn a directory page you have open into rows for import.

Should I use their personal name in the mail?

If you have a first name field, use a placeholder like {first_name|there}. If not, the fallback keeps the greeting natural.

How do I get email addresses for painters and decorators in your area?

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, hello@ and enquiries@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Is it free to start?

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.