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Electrician leads for equipment suppliers

Build your own list of electricians, fill in missing emails and offer your tools, machines and professional equipment to them in small, personal batches.

  • Public sources for electricians
  • Fields that fit the industry
  • No credits, no rented data
Audience overview in Riftjaw with daily audience, new contacts and most engaged people

Selling tools, machines and professional equipment to electricians

Electrical contractors range from one person domestic firms to commercial contractors with site teams and estimators. Small firms buy through the owner, while larger ones often have an office manager or contracts manager who handles suppliers and software.

Equipment suppliers find buyers through dealers, trade shows and field sales visits. A lead database of the businesses that use your kind of equipment gives you a structured way to reach them between visits and events.

The electricians that need tools, machines and professional equipment are listed publicly. What most equipment suppliers lack is a list they own, with the right fields, that shows who was already contacted.

What equipment suppliers run into with electricians

Trade show contacts end up in a pile of cards and separate files.

Import every list into one lead file with a key field that flags duplicates.

Different product lines suit different types of business.

Record business type and equipment interest as fields and save a filter for each product line.

Domestic and commercial electricians sit in the same directory lists, so one message rarely fits both.

Add a Domestic or commercial field, fill it during import and save a filter for each so every campaign stays relevant.

Lists from certification registers and directories overlap heavily.

Riftjaw checks each import against your lead file and flags duplicates before you publish, so the same firm is not mailed twice.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of electricians from public listings and import it. Duplicates are skipped.

List of imports and scrapes in Riftjaw
Imports and scrapes in Riftjaw, each with its source, lead file, date and number of rows.

Tuesday: fill in

Derive missing emails with info@, office@, admin@ and enquiries@ and tag the records that look like a fit.

Database in Riftjaw with active contacts, segment, lead file and source
Everything you imported in one database, with the lead file, source and date on every contact.

Wednesday: reach

Send one mail about your tools, machines and professional equipment to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts
Segments in Riftjaw, each with its own name and number of contacts.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Campaign results in Riftjaw with sent, opened and clicked per contact
Campaign results in Riftjaw: delivered, opened and clicked for every contact.

What to say to electricians

Write one mail with placeholders and let the details change per record. These openings tend to work with electricians.

  • Talk about the certificates and test paperwork that follow every job, and how your offer makes that part faster.
  • Point to new work streams such as car chargers, solar and battery storage, where electricians want reliable suppliers.
  • For commercial contractors, focus on tenders, compliance records and keeping site teams busy.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
The campaign editor in Riftjaw: pick a segment, write the mail and check the preview.

Fields worth recording for electricians

Any column in your import can become a field. These are the ones worth keeping for electricians.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
Domestic or commercialThe type of work decides which products and messages are relevant.
EV charger workFirms that fit car chargers are a clear audience for charger brands and suppliers.
Certification schemeMembership of a scheme hints at size and at the paperwork they deal with.
Service areaLets you plan outreach by region or by branch territory.
Decision makerNote whether you deal with the owner or an office manager.

Questions people ask

Common sources are map listings, trade directories and the public registers of certification schemes. You collect the list yourself, for example with a scraper export or the paste and collect tool, and import it into Riftjaw.

Yes, if the information is on their listing or website. Record it in a field or a tag and save a filter on it, which you can then use as the audience of a campaign.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, office@, admin@ and enquiries@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours