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Tools too complex when you sell to hotels

Did the last lead tool you tried need a tutorial just to import a list? Here is how people who sell to hotels fix it.

Audience overview in Riftjaw with daily audience, new contacts and most engaged people

Did the last lead tool you tried need a tutorial just to import a list?

Many prospecting tools are built for data specialists, with workflows, formulas and connectors. If you just want to reach companies, that is too much.

It hits harder when you sell to hotels. Hotels range from family run guest houses to branded properties with a general manager and department heads. Independent hotels decide on site, while group hotels often buy through a central team, so finding the right person matters as much as the offer.

Tools get abandoned after the trial and outreach goes back to a spreadsheet. The time spent learning is lost.

Plain steps, no code.

Riftjaw follows a plain path: import a list, map the columns, derive addresses and send a campaign. The import shows a preview of how columns map before you continue. No code, no formulas and no connectors are needed.

  • Fields that fit hotels, such as rooms
  • Email prefixes that fit, like info@, reservations@, reception@ and events@
  • Status, tags and a segment on every record
See the feature
Import in Riftjaw: every column matched to a profile field, with all rows previewed
Columns from a maps export matched to profile fields such as company, phone, website and city.

The fix, step by step

  • Upload a file. Choose your CSV or Excel file.
  • Check the preview. See how each column maps to a field before you continue.
  • Move on to outreach. Derive addresses and start a small campaign.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
The campaign editor in Riftjaw: pick a segment, write the mail and check the preview.

Other walls when prospecting hotels

The reservations address goes to front desk staff who do not pass sales mails on.

Tick events@ and info@ as well in email from domain and note which address brought a reply.

Chain and independent hotels need completely different approaches.

Add a field for ownership type and save a filter for each, with its own campaign.

Big hotel lists lead to overlap between colleagues.

Duplicate checks on import and one shared database keep every hotel in one place.

Fields worth recording for hotels

Any column in your import can become a field. These are the ones worth keeping for hotels.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
RoomsRoom count is the clearest sign of size and budget.
Star ratingRating shapes expectations for amenities and service.
Independent or chainChain hotels often buy centrally, independents decide locally.
Restaurant or eventsHotels with food and events buy far more than rooms only.
General managerThe name of the decision maker once you find it.

Questions people ask

In independent hotels it is usually the owner or general manager. Record the name in a field when you find it, and use a role address such as info@ until then.

Yes. Add a number field for rooms and filter on it, for example hotels with more than a certain number of rooms.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, reservations@, reception@ and events@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours