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Too many separate tools when you sell to mortgage brokers

How many subscriptions does it take to send one cold email? Here is how people who sell to mortgage brokers fix it.

Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags

How many subscriptions does it take to send one cold email?

One tool for finding emails, one for the list, one for sending and one for tracking. Every tool is another login, another bill and another export between them.

It hits harder when you sell to mortgage brokers. Mortgage brokers are often sole traders or small firms, sometimes working under a larger network. They rely on a steady flow of referrals and leads, and they look for partners who send them clients or save time on compliance and paperwork.

The real cost of your prospecting is far higher than any single price tag. Data gets lost every time it moves between tools.

From list to campaign in one place.

Riftjaw covers the path from list to campaign in one dashboard. Import, email from domain, fields, statuses, segments, campaigns, forms and export all work on the same records. There are no credits on top of your plan.

  • Fields that fit mortgage brokers, such as network
  • Email prefixes that fit, like info@, enquiries@, hello@ and advice@
  • Status, tags and a segment on every record
See the feature
Riftjaw dashboard with engagement chart, audience health, lead sources and activity feed
The Riftjaw dashboard with engagement, audience health, lead sources and the activity feed.

The fix, step by step

  • Import once. Bring your list into Riftjaw instead of moving it between tools.
  • Enrich and organise. Derive addresses, add fields and set statuses on the same records.
  • Send and track. Run the campaign and see results on each contact.
Contact panel in Riftjaw with pipeline status, tags, details and campaign history
A contact in Riftjaw with its pipeline status, tags, details and campaign history.

Other walls when prospecting mortgage brokers

Broker lists include many advisers under the same network.

Record the network in a field and save a filter on it, so you can approach the network and the brokers differently.

Brokers ask for proof of where their details came from.

Source and date are stored on every record, and opt-outs go to a register that is always respected.

Sole traders are hard to follow up because they are with clients all day.

Open and click tracking show who engaged, so you call those first.

Fields worth recording for mortgage brokers

Record these and you can split the list later, write sharper mails and see who fits your offer.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
NetworkWhether they are directly authorised or part of a network changes who decides.
SpecialismFirst time buyers, buy to let or commercial each need a different message.
AdvisersThe number of advisers shows the size of the firm.
Referral partnersExisting partners show how they get their clients today.
Register numberA reference to their public registration, useful for checking.

Questions people ask

Rules differ per country and depend on whether the address belongs to a business or a person. Riftjaw stores source and date per record and skips unsubscribed contacts, but check the rules for your country. This is general information, not legal advice.

Yes. Add a text field for the network and fill it on import or by hand. Then save a filter per network.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, enquiries@, hello@ and advice@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours