Too many separate tools when you sell to insurance brokers
How many subscriptions does it take to send one cold email? Here is how people who sell to insurance brokers fix it.
How many subscriptions does it take to send one cold email?
One tool for finding emails, one for the list, one for sending and one for tracking. Every tool is another login, another bill and another export between them.
It hits harder when you sell to insurance brokers. Insurance brokers range from local independents to firms with commercial, personal and specialist teams. Directors and operations managers decide on software, marketing and partnerships, and they value tools that cut admin and support renewals.
The real cost of your prospecting is far higher than any single price tag. Data gets lost every time it moves between tools.
From list to campaign in one place.
Riftjaw covers the path from list to campaign in one dashboard. Import, email from domain, fields, statuses, segments, campaigns, forms and export all work on the same records. There are no credits on top of your plan.
- Fields that fit insurance brokers, such as lines of business
- Email prefixes that fit, like info@, enquiries@, office@ and quotes@
- Status, tags and a segment on every record
Fixing it in Riftjaw
- Import once. Bring your list into Riftjaw instead of moving it between tools.
- Enrich and organise. Derive addresses, add fields and set statuses on the same records.
- Send and track. Run the campaign and see results on each contact.
Other walls when prospecting insurance brokers
Broker lists mix large firms and one person operations.
A staff field and a saved filter per size let you send a different message to each.
Quotes@ addresses are handled by staff who only process requests.
Tick info@ and office@ as well and record which prefix got a reply.
You lose track of who has already had a demo.
Set the status to Replied or Customer and add a note, then narrow the next campaign to status New.
Fields worth recording for insurance brokers
Record these and you can split the list later, write sharper mails and see who fits your offer.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Lines of business | Commercial, personal or specialist lines need different approaches. |
| Staff | Team size shows budget and complexity. |
| Broking system | Their current platform matters for software offers. |
| Network or independent | Network members often buy through the network. |
| Niche | Brokers that focus on one trade are good partners for that trade. |
Questions people ask
Many brokers describe their niche on their website. Record it in a field or tag during research and save a filter for that niche.
Yes. There are no per user fees and everyone sees the same records, notes and email history.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, enquiries@, office@ and quotes@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.
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