No idea what works when you sell to recruitment agencies
Do you know which of your last campaigns actually got clicks? Here is how people who sell to recruitment agencies fix it.
Do you know which of your last campaigns actually got clicks?
Without tracking you send emails into the dark. You cannot tell which message, segment or subject line did better.
It hits harder when you sell to recruitment agencies. Recruitment agencies are sales driven businesses, from solo recruiters to firms with many desks per sector. Directors buy tools that help consultants fill roles faster, and they understand outbound selling better than most.
You keep repeating what does not work and drop what might. Decisions are based on gut feeling.
Opens, clicks and form entries per campaign.
Riftjaw tracks opens and clicks for every campaign and keeps a send log. Analytics show sent, opened, clicked, form entries and unsubscribes per campaign, next to lead growth and imports. Every open and click is also visible on the contact record.
- Fields that fit recruitment agencies, such as sectors
- Email prefixes that fit, like info@, jobs@, hello@ and careers@
- Status, tags and a segment on every record
The fix, step by step
- Send the campaign. Open and click tracking is on for every campaign.
- Read the results. Compare sent, opened, clicked and form entries in analytics.
- Follow the interest. Call the contacts who clicked first, and let a follow-up go only to those who did not click.
Other walls when prospecting recruitment agencies
Jobs@ addresses fill up with candidate applications.
Tick info@ and hello@ as well and record which address brought a reply.
Agencies post many jobs, so the same agency appears again and again in scraped lists.
Duplicates are flagged on import against your key field, before anything is saved.
Sector recruiters need separate messages.
Tags per sector and one saved filter per tag keep every campaign relevant.
Fields worth recording for recruitment agencies
Any column in your import can become a field. These are the ones worth keeping for recruitment agencies.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Sectors | Tech, healthcare or industrial recruiters need different tools. |
| Consultants | The number of desks shows how many seats a tool could fill. |
| Permanent or temporary | Temp agencies need payroll and compliance support. |
| Recruitment software | Their current system matters for any switch. |
| Director | The person who signs off on tools and suppliers. |
Questions people ask
Choose the website or company name as the key field. Riftjaw flags duplicates in the file and against the database before you push the import.
Yes. Riftjaw is a general lead database. You can create separate lead files, or use the Agency plan with a workspace per client.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, jobs@, hello@ and careers@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.
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