No idea what works when you sell to marketing agencies
Do you know which of your last campaigns actually got clicks? Here is how people who sell to marketing agencies fix it.
Do you know which of your last campaigns actually got clicks?
Without tracking you send emails into the dark. You cannot tell which message, segment or subject line did better.
It hits harder when you sell to marketing agencies. Marketing agencies are often small teams led by founders who still win the clients, with larger agencies adding account and operations roles. They buy tools and white label services that let them deliver more work without hiring.
You keep repeating what does not work and drop what might. Decisions are based on gut feeling.
Opens, clicks and form entries per campaign.
Riftjaw tracks opens and clicks for every campaign and keeps a send log. Analytics show sent, opened, clicked, form entries and unsubscribes per campaign, next to lead growth and imports. Every open and click is also visible on the contact record.
- Fields that fit marketing agencies, such as services
- Email prefixes that fit, like hello@, info@, studio@ and newbusiness@
- Status, tags and a segment on every record
How to fix it in Riftjaw
- Send the campaign. Open and click tracking is on for every campaign.
- Read the results. Compare sent, opened, clicked and form entries in analytics.
- Follow the interest. Call the contacts who clicked first, and let a follow-up go only to those who did not click.
Other walls when prospecting marketing agencies
Agencies receive heavy cold outreach and filter hard.
Placeholders with fallbacks and small batches keep your message personal and gentle.
Directory lists include freelancers who call themselves agencies.
Add a team size field and filter on it before you send.
Partnerships take several conversations to close.
Statuses, notes and full history per contact keep the thread over weeks.
Fields worth recording for marketing agencies
Any column in your import can become a field. These are the ones worth keeping for marketing agencies.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Services | SEO, social, paid or branding agencies need different partners. |
| Team size | Shows capacity and whether they outsource. |
| Client sectors | Agencies focused on one sector may need specialist help. |
| White label | Whether they already resell outside work. |
| Founder | The decision maker in most small agencies. |
Questions people ask
Segment agencies by the services they offer and send each segment a campaign about the service they could resell. Track replies with statuses and follow up on those who opened.
Yes. Agencies use it to build their own client prospect lists, and the Agency plan gives separate workspaces per client.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as hello@, info@, studio@ and newbusiness@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.
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