No idea what works when you sell to logistics companies
Do you know which of your last campaigns actually got clicks? Here is how people who sell to logistics companies fix it.
Do you know which of your last campaigns actually got clicks?
Without tracking you send emails into the dark. You cannot tell which message, segment or subject line did better.
It hits harder when you sell to logistics companies. Logistics companies include hauliers, freight forwarders and warehouse operators, from family firms to large fleets. Operations and fleet managers decide on vehicles, software and services, with directors signing off on larger contracts.
You keep repeating what does not work and drop what might. Decisions are based on gut feeling.
Opens, clicks and form entries per campaign.
Riftjaw tracks opens and clicks for every campaign and keeps a send log. Analytics show sent, opened, clicked, form entries and unsubscribes per campaign, next to lead growth and imports. Every open and click is also visible on the contact record.
- Fields that fit logistics companies, such as fleet size
- Email prefixes that fit, like info@, sales@, operations@ and transport@
- Status, tags and a segment on every record
Fixing it in Riftjaw
- Send the campaign. Open and click tracking is on for every campaign.
- Read the results. Compare sent, opened, clicked and form entries in analytics.
- Follow the interest. Call the contacts who clicked first, and let a follow-up go only to those who did not click.
Other walls when prospecting logistics companies
Depots of the same company appear as separate listings.
Set the website as the key field so duplicates are flagged on import.
Operations addresses are busy with bookings and shipments.
Tick several prefixes and note which address led to a real conversation.
Fleet renewals happen on long cycles.
Add a date field for contract or lease end and filter on it later.
Fields worth recording for logistics companies
Add these as fields in your lead file. Any column in your import can become a field.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Fleet size | The number of vehicles is the main sign of size. |
| Services | Haulage, forwarding or warehousing each have different needs. |
| Depots | Multi depot firms often buy centrally. |
| Vehicle types | Vans, trucks or refrigerated units need different suppliers. |
| Fleet manager | Often the person who evaluates new tools. |
Questions people ask
Add a number field for fleet size, fill it where you can, and filter on ranges.
Yes. Add a date field to your lead file and filter on it when the date approaches.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, sales@, operations@ and transport@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.
Build the list in a city
Logistics Companies in San FranciscoCalifornia, United States
Logistics Companies in PhoenixArizona, United States
Logistics Companies in AustinTexas, United States
Logistics Companies in EdinburghCity of Edinburgh, United KingdomLogistics Companies in VancouverBritish Columbia, Canada
Logistics Companies in HoustonTexas, United StatesBuild a database you own
Create your account, import your first list and see it turn into records you can work.
No credit card · cancel any time · your data stays yours