No follow up when you sell to roofers
How many prospects opened your email and never heard from you again? Here is how people who sell to roofers fix it.
How many prospects opened your email and never heard from you again?
The first email goes out, and then the follow up is forgotten. Without a list of who is waiting for a next step, it simply does not happen.
It hits harder when you sell to roofers. Roofing firms are usually small family businesses with a crew or two, run by an owner who still quotes jobs in person. Work depends heavily on the weather, so they think about cash flow and about filling the diary in advance.
Prospects who showed interest go cold. The effort of the first email is wasted.
Follow-ups planned with the first email.
Plan the follow-ups together with the first email. A Riftjaw campaign can have up to 5 follow-ups, each sent the number of days after the first mail that you choose, to everyone, only to those who did not open or only to those who did not click. Riftjaw does not read your inbox, so you set replies to Replied yourself. Contacts with status Replied or Customer, or who unsubscribed, never get a follow-up.
- Fields that fit roofers, such as roof types
- Email prefixes that fit, like info@, office@ and enquiries@
- Status, tags and a segment on every record
How to fix it in Riftjaw
- Write the first email. Pick a segment as the audience and write the first mail as usual.
- Add short follow-ups. Add up to 5, each with its own number of days and audience. Add something new rather than repeating the first email.
- Mark the replies. Set contacts who answered to Replied, so they get no further follow-ups.
Other walls when prospecting roofers
Many roofers use a free email address or none at all.
An existing email column always wins in Riftjaw; where only a website is known, email from domain suggests role addresses as clearly marked guesses.
Scraped roofer lists mix roofers with builders and general handymen.
Use tags and a field for roof types to clean the list, and archive records that are not a real fit so campaigns skip them.
Replies come in weeks later when the weather turns, and nobody remembers the context.
The contact history shows the mail they received and any notes, so you can pick the conversation up where it stopped.
Fields worth recording for roofers
Add these as fields in your lead file. Any column in your import can become a field.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Roof types | Flat, pitched, slate or metal work each pull in different suppliers. |
| Guarantee offered | Firms that offer written guarantees often work with specific material brands. |
| Service area | Roofers travel less far than you think, so region matters for any local offer. |
| Uses scaffolding | Tells you whether they hire scaffolding or own it. |
Questions people ask
Often yes, because a flat roof specialist and a slate roofer buy different materials. Add a Roof types field in your lead file and save a filter for each group.
Then email from domain has nothing to work from. Keep the record with its phone number, set the status to New and mark it with a tag so you can call instead.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, office@ and enquiries@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.
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