No follow up when you sell to pharmacies
How many prospects opened your email and never heard from you again? Here is how people who sell to pharmacies fix it.
How many prospects opened your email and never heard from you again?
The first email goes out, and then the follow up is forgotten. Without a list of who is waiting for a next step, it simply does not happen.
It hits harder when you sell to pharmacies. Pharmacies include independent community pharmacies and branches of larger chains. Independents are run by a pharmacist owner who handles buying, staffing and new services, while chain branches follow central decisions.
Prospects who showed interest go cold. The effort of the first email is wasted.
Follow-ups planned with the first email.
Plan the follow-ups together with the first email. A Riftjaw campaign can have up to 5 follow-ups, each sent the number of days after the first mail that you choose, to everyone, only to those who did not open or only to those who did not click. Riftjaw does not read your inbox, so you set replies to Replied yourself. Contacts with status Replied or Customer, or who unsubscribed, never get a follow-up.
- Fields that fit pharmacies, such as independent or chain
- Email prefixes that fit, like info@, enquiries@ and pharmacy@
- Status, tags and a segment on every record
Fixing it in Riftjaw
- Write the first email. Pick a segment as the audience and write the first mail as usual.
- Add short follow-ups. Add up to 5, each with its own number of days and audience. Add something new rather than repeating the first email.
- Mark the replies. Set contacts who answered to Replied, so they get no further follow-ups.
Other walls when prospecting pharmacies
Chain branches fill public lists but cannot say yes.
Add an Independent or chain field and save a filter for independents only.
Owner pharmacists are hard to reach through generic addresses.
Store the owner name when you find it and use placeholders like {first_name|there} to address them personally.
Health businesses expect careful handling of their data.
Source and date on every record, unsubscribes honoured automatically, and export or delete on request.
Fields worth recording for pharmacies
Record these and you can split the list later, write sharper mails and see who fits your offer.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Independent or chain | Only independents choose their own suppliers. |
| Services offered | Vaccinations, health checks and delivery each create new needs. |
| Retail space | Larger shops sell more health and beauty products. |
| Owner pharmacist | The name of the person who makes buying decisions. |
Questions people ask
Where such a register is public, you can collect it yourself and import it. Riftjaw does not provide or sell the data, it helps you organise the list you build.
Record Independent or chain in a field, then save a filter for independents and use it as your campaign audience.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, enquiries@ and pharmacy@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.
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Create your account, import your first list and see it turn into records you can work.
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