No follow up when you sell to IT support companies
How many prospects opened your email and never heard from you again? Here is how people who sell to IT support companies fix it.
How many prospects opened your email and never heard from you again?
The first email goes out, and then the follow up is forgotten. Without a list of who is waiting for a next step, it simply does not happen.
It hits harder when you sell to IT support companies. IT support companies and managed service providers look after networks, devices and security for other businesses. Owners are technical and commercial at once, and they buy distribution, tools and services that they can resell or that make their engineers more productive.
Prospects who showed interest go cold. The effort of the first email is wasted.
Follow-ups planned with the first email.
Plan the follow-ups together with the first email. A Riftjaw campaign can have up to 5 follow-ups, each sent the number of days after the first mail that you choose, to everyone, only to those who did not open or only to those who did not click. Riftjaw does not read your inbox, so you set replies to Replied yourself. Contacts with status Replied or Customer, or who unsubscribed, never get a follow-up.
- Fields that fit IT support companies, such as services
- Email prefixes that fit, like info@, sales@, support@ and hello@
- Status, tags and a segment on every record
How to fix it in Riftjaw
- Write the first email. Pick a segment as the audience and write the first mail as usual.
- Add short follow-ups. Add up to 5, each with its own number of days and audience. Add something new rather than repeating the first email.
- Mark the replies. Set contacts who answered to Replied, so they get no further follow-ups.
Other walls when prospecting IT support companies
Support@ addresses go straight into a ticket system.
Leave support@ unticked in email from domain for this list and use info@ and sales@ instead.
Many IT firms describe themselves in the same words, so a list is hard to qualify.
Record services and vendor partnerships in fields and save filters on them.
Partner deals involve several conversations.
Statuses, notes and email history show where each deal stands.
Fields worth recording for IT support companies
Record these and you can split the list later, write sharper mails and see who fits your offer.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Services | Support, cloud, security or telecom focus changes what they resell. |
| Engineers | Team size shows capacity and licence volume. |
| Vendor partnerships | Existing partner badges show which platforms they back. |
| Client sectors | A healthcare or legal focus needs specific tools. |
| Managing director | The person who signs partner agreements. |
Questions people ask
Usually not, since those often feed a ticket system. In email from domain you choose which prefixes to use, so pick info@, sales@ or your own.
You can save those listings yourself and paste the HTML into paste and collect to turn them into rows, then import. Riftjaw does not crawl those sites.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, sales@, support@ and hello@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.
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