No follow up when you sell to dental practices
How many prospects opened your email and never heard from you again? Here is how people who sell to dental practices fix it.
How many prospects opened your email and never heard from you again?
The first email goes out, and then the follow up is forgotten. Without a list of who is waiting for a next step, it simply does not happen.
It hits harder when you sell to dental practices. Dental practices range from single owner surgeries to groups with several sites and a central office. The principal dentist or a practice manager usually decides on suppliers, and they care about patient experience, compliance and keeping chairs busy.
Prospects who showed interest go cold. The effort of the first email is wasted.
Follow-ups planned with the first email.
Plan the follow-ups together with the first email. A Riftjaw campaign can have up to 5 follow-ups, each sent the number of days after the first mail that you choose, to everyone, only to those who did not open or only to those who did not click. Riftjaw does not read your inbox, so you set replies to Replied yourself. Contacts with status Replied or Customer, or who unsubscribed, never get a follow-up.
- Fields that fit dental practices, such as practice manager
- Email prefixes that fit, like info@, reception@, enquiries@ and practice@
- Status, tags and a segment on every record
Fixing it in Riftjaw
- Write the first email. Pick a segment as the audience and write the first mail as usual.
- Add short follow-ups. Add up to 5, each with its own number of days and audience. Add something new rather than repeating the first email.
- Mark the replies. Set contacts who answered to Replied, so they get no further follow-ups.
Other walls when prospecting dental practices
Generic reception inboxes rarely reach the practice manager.
Store the manager's name in a field when you find it, and use email from domain for role addresses like practice@, marked as guesses.
Group practices appear once per site, so you contact the same group many times.
Add a Part of a group field and tag head office contacts to avoid repeated mails to the same business.
Health businesses are careful about unsolicited mail.
Every record keeps its source and date, unsubscribes are honoured automatically and you can export or delete data on request.
Fields worth recording for dental practices
Record these and you can split the list later, write sharper mails and see who fits your offer.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Practice manager | The manager often handles suppliers and software. |
| Private or public funded | Funding shapes budgets and priorities. |
| Treatments offered | Implants, orthodontics or cosmetic work each need their own suppliers. |
| Number of surgeries | A simple indicator of size. |
| Part of a group | Group practices often buy centrally. |
Questions people ask
For most supplier and software decisions, the practice manager or principal dentist. Record the role in a field so your campaigns reach the right people.
Yes. Add a field for it while reviewing records and save a filter on it, which you can then use as a campaign audience.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, reception@, enquiries@ and practice@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.
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