No follow up when you sell to architects
How many prospects opened your email and never heard from you again? Here is how people who sell to architects fix it.
How many prospects opened your email and never heard from you again?
The first email goes out, and then the follow up is forgotten. Without a list of who is waiting for a next step, it simply does not happen.
It hits harder when you sell to architects. Architecture practices are often small studios led by one or two directors, with larger firms organised by sector. They specify materials and products on projects, so suppliers want to be known to them long before a build starts.
Prospects who showed interest go cold. The effort of the first email is wasted.
Follow-ups planned with the first email.
Plan the follow-ups together with the first email. A Riftjaw campaign can have up to 5 follow-ups, each sent the number of days after the first mail that you choose, to everyone, only to those who did not open or only to those who did not click. Riftjaw does not read your inbox, so you set replies to Replied yourself. Contacts with status Replied or Customer, or who unsubscribed, never get a follow-up.
- Fields that fit architects, such as sectors
- Email prefixes that fit, like info@, studio@, hello@ and office@
- Status, tags and a segment on every record
How to fix it in Riftjaw
- Write the first email. Pick a segment as the audience and write the first mail as usual.
- Add short follow-ups. Add up to 5, each with its own number of days and audience. Add something new rather than repeating the first email.
- Mark the replies. Set contacts who answered to Replied, so they get no further follow-ups.
Other walls when prospecting architects
Architects receive many supplier mails and ignore generic ones.
Placeholders and segments per sector let you send a relevant message instead of one blast.
Small studios often have only a studio@ address.
Add studio@ as your own prefix in email from domain.
Specification takes months, so follow-ups get lost.
Tags and notes on each contact keep the thread, and you can filter on them months later.
Fields worth recording for architects
Record these and you can split the list later, write sharper mails and see who fits your offer.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Sectors | Residential, commercial or public work each specify different products. |
| Architects | Studio size shows project scale. |
| Software | The design package they use matters for any software offer or file exchange. |
| Recent project | A named project gives you a concrete, relevant opening. |
| Director | The person who approves suppliers and specifications. |
Questions people ask
Add a field or tags for sectors such as residential or commercial. Save a filter per sector and write a campaign for each.
Public planning records often name the agent or architect. You collect those names yourself, save them as a CSV and import them. Riftjaw does not crawl those sites for you.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, studio@, hello@ and office@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.
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