Leads spread over spreadsheets when you sell to florists

Are your leads spread over five spreadsheets? Here is how people who sell to florists fix it.

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Audience overview in Riftjaw with daily audience, new contacts and most engaged people

Are your leads spread over five spreadsheets?

One list sits in a scraper export, another in an old Excel file and a third in a shared sheet that someone renamed. Each file has different columns and nobody knows which version is current.

It hits harder when you sell to florists. Florists are mostly independent shops with an owner who designs, buys and serves customers. They buy flowers several times a week and look for suppliers, delivery partners and tools that help them handle busy days like Valentine's Day and Mother's Day.

You spend time looking for the right file instead of contacting companies. Good prospects get lost between versions and are never approached.

Every list in one database, on your own server.

Riftjaw imports CSV and Excel files from any source into one lead database of your own. You map every column to a field once, and unknown columns become new fields. After that every company has one record with one status.

Fields that fit florists, such as shop or studio
Email prefixes that fit, like info@, hello@, orders@ and flowers@
Status, tags and a segment on every record

See the feature

Columns from a maps export matched to profile fields such as company, phone, website and city.

The fix, step by step

Import your files. Upload each CSV or Excel file and pick an existing lead file or create a new one.
Map the columns. Match every column to a field; columns you do not recognise become new fields.
Publish the records. Review the concept records, then publish them into your database.

Database in Riftjaw with active contacts, segment, lead file and source — The database in Riftjaw: concept, active and archived contacts, each with its lead file and source.

Other walls when prospecting florists

Florists are unreachable in the weeks around peak holidays.

Plan campaigns with a pause and resume option, so nothing goes out during their busiest weeks.

Many florists have a website but no listed email.

Email from domain derives likely addresses from the domain with prefixes you choose.

Wedding florists and high street shops need different offers.

Tag each florist by type and save a filter per tag.

Fields worth recording for florists

Any column in your import can become a field. These are the ones worth keeping for florists.

Field	Why it helps
Company name	The key field. Duplicates are checked on it or on the website.
Website	Needed to derive an email when the export has none.
Shop or studio	Studio florists without a shopfront buy and sell differently.
Wedding work	Florists who do weddings need larger orders and different stock.
Delivery network	Whether they belong to a relay network matters for platform offers.
Online shop	An existing webshop changes a web or software pitch.
Wholesaler	Their current supplier shows whether you pitch a switch.

Questions people ask

When should I avoid emailing florists?

The weeks around Valentine's Day, Mother's Day and the holiday season are usually their busiest. In Riftjaw you can pause a campaign and resume it later.

Can I keep wedding florists in a separate segment?

Yes. Create a segment for them and add the wedding florists in bulk from the contacts list.

How do I get email addresses for florists in your area?

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, hello@, orders@ and flowers@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Is it free to start?

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.