Duplicate contacts when you sell to opticians
How many companies appear in your list twice? Here is how people who sell to opticians fix it.
How many companies appear in your list twice?
When you combine lists from several sources, the same company shows up more than once with slightly different details. Cleaning that up by hand is slow.
It hits harder when you sell to opticians. Opticians combine eye care with retail, selling frames, lenses and contact lenses alongside eye tests. Independents decide on frames, equipment and marketing themselves, while chain branches usually follow central buying.
Duplicates mean double emails, confused statuses and a list that looks bigger than it is. They make your outreach look sloppy.
Duplicates flagged before they enter your database.
Every lead file has a key field that Riftjaw uses to spot duplicates. On import, duplicates inside the file and against your existing database are flagged before anything is pushed. You decide what goes in.
- Fields that fit opticians, such as independent or chain
- Email prefixes that fit, like info@, hello@, enquiries@ and appointments@
- Status, tags and a segment on every record
How to fix it in Riftjaw
- Pick a key field. Choose the field that identifies a company, such as website or email.
- Import the list. Riftjaw checks the file and your database for matches.
- Review the flags. Skip the duplicates and publish only new records.
Other walls when prospecting opticians
Chain branches dominate directory lists but cannot choose suppliers.
Add an Independent or chain field and save a filter for independents only.
Frame reps need to know which brands a practice already carries.
Keep a Frame brands stocked field and notes on each contact, shared with the whole team.
Practices get many trade mailings and delete the generic ones.
Placeholders for company and town, plus a relevant field, make each campaign specific without writing every mail by hand.
Fields worth recording for opticians
Record these and you can split the list later, write sharper mails and see who fits your offer.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Independent or chain | Chains buy centrally; independents choose their own brands. |
| Frame brands stocked | Shows their price level and style. |
| Specialist services | Services such as dry eye clinics or children's care need extra equipment. |
| Home visits | Domiciliary opticians have different logistics. |
Questions people ask
Add an Independent or chain field while you review records, then save a filter for independents only.
Yes. Add a text field such as Frame brands stocked and use it in saved filters or placeholders.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, hello@, enquiries@ and appointments@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.
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