Cold email lands in spam when you sell to solar companies
Is your last campaign sitting in spam folders right now? Here is how people who sell to solar companies fix it.
Is your last campaign sitting in spam folders right now?
Sending a large blast from a fresh domain is a quick way to end up in spam. Many tools push volume first and leave you to deal with the consequences.
It hits harder when you sell to solar companies. Solar companies design and fit panels, batteries and related systems for homes and businesses. Many are growing firms with a sales team and fitting crews, so they buy lead generation, finance options, equipment and software to keep both sides busy.
Emails that land in spam are never read, and a damaged sender reputation also hurts your normal mail. Recovering takes time.
Small batches instead of big blasts.
Riftjaw sends campaigns in small batches, so volume stays gentle. You send a test to yourself first and can pause and resume at any moment. Sending goes through the mail setup of your account, and unsubscribed contacts are skipped automatically.
- Fields that fit solar companies, such as batteries offered
- Email prefixes that fit, like info@, sales@, hello@ and enquiries@
- Status, tags and a segment on every record
The fix, step by step
- Send a test. Check how the email looks in your own inbox before anyone else sees it.
- Start small. Pick a focused segment and let the campaign go out in small batches.
- Watch and adjust. Follow the send log and pause if something looks wrong.
Other walls when prospecting solar companies
Solar firms change fast, so lists go out of date.
Every record keeps its source and date, and you can archive firms that closed or merged so they are no longer mailed.
Battery specialists and panel only fitters need different offers.
Add a Batteries offered field and save a filter on it, then write a campaign for each group.
A sales led market means many other suppliers mail them too.
Use placeholders for the company name and a personal detail field so each message reads like it was written for them.
Fields worth recording for solar companies
Any column in your import can become a field. These are the ones worth keeping for solar companies.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Batteries offered | Firms fitting storage need different stock and training. |
| Commercial projects | Commercial roofs mean bigger orders and longer sales cycles. |
| Accreditation | Registered firms can offer schemes that many customers ask for. |
| Sales team | Firms with salespeople buy CRM and lead tools. |
| Brands used | Shows which panel and inverter makers they work with. |
Questions people ask
Accredited fitter registers, industry association lists and map listings are common public sources. Collect them yourself, then import the files into Riftjaw.
Yes. Record it in a field or tag during your research and save a filter on it that you use as the campaign audience.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, sales@, hello@ and enquiries@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.
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