Cannot target a niche when you sell to yoga studios
Can you pull up only the dentists in one region in a few clicks? Here is how people who sell to yoga studios fix it.
Can you pull up only the dentists in one region in a few clicks?
A long list with every kind of business makes focused outreach hard. Filtering spreadsheets again for each campaign is tedious.
It hits harder when you sell to yoga studios. Yoga studios are usually run by a founder who teaches as well, with a group of freelance teachers around them. Budgets are careful and decisions are personal, so they respond to suppliers who share their values and keep things simple.
You send the same message to very different businesses and it fits none of them well. Focused offers never get sent.
Named segments, ready for a campaign.
In Riftjaw every contact you add and every import goes into a segment with its own name, like Dentists Leeds. A campaign asks which segment to reach first. Next to segments there are saved filters, rules such as city contains Leeds, which a campaign can reach too.
- Fields that fit yoga studios, such as styles taught
- Email prefixes that fit, like info@, hello@, namaste@ and studio@
- Status, tags and a segment on every record
The fix, step by step
- Name the segment. Create it on the spot when you import the list, or pick one you already have.
- Add or remove in bulk. Select contacts in the list and add them to the segment or remove them.
- Use it as audience. Pick the segment when you start a campaign.
Other walls when prospecting yoga studios
Studio lists from directories often include teachers without a studio at all.
Add a field for studio or teacher and save a filter for studios only before you send.
Founders who teach all day reply late or forget your first message.
Contact history shows every mail and open, so you can follow up at the right moment instead of guessing.
Many studios use a generic hello@ address that you have to guess.
Email from domain lets you tick prefixes such as hello@ and info@ and add your own, all without credits.
Fields worth recording for yoga studios
Any column in your import can become a field. These are the ones worth keeping for yoga studios.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Styles taught | Hot yoga, vinyasa or yin studios each need different kit and messaging. |
| Studio rooms | The number of rooms shows how many classes run at the same time. |
| Booking platform | Knowing their current system helps a software or integration pitch. |
| Teacher training | Studios that run trainings buy more materials and often more software. |
| Retreats | Studios that host retreats are good prospects for travel and venue partners. |
Questions people ask
Yes. You can create a separate lead file for each, with its own fields, or keep one file and give each group its own segment.
Useful fields are the styles taught, number of rooms, booking platform and whether they run teacher training. You create these fields yourself in the lead file and fill them during import or later.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, hello@, namaste@ and studio@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.
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