Cannot target a niche when you sell to printing companies
Can you pull up only the dentists in one region in a few clicks? Here is how people who sell to printing companies fix it.
Can you pull up only the dentists in one region in a few clicks?
A long list with every kind of business makes focused outreach hard. Filtering spreadsheets again for each campaign is tedious.
It hits harder when you sell to printing companies. Printing companies run from small digital print shops to large commercial and packaging printers. Owners and production managers buy machinery, paper, inks and software, usually after comparing running costs and reliability.
You send the same message to very different businesses and it fits none of them well. Focused offers never get sent.
Named segments, ready for a campaign.
In Riftjaw every contact you add and every import goes into a segment with its own name, like Dentists Leeds. A campaign asks which segment to reach first. Next to segments there are saved filters, rules such as city contains Leeds, which a campaign can reach too.
- Fields that fit printing companies, such as print type
- Email prefixes that fit, like info@, sales@, studio@ and orders@
- Status, tags and a segment on every record
Fixing it in Riftjaw
- Name the segment. Create it on the spot when you import the list, or pick one you already have.
- Add or remove in bulk. Select contacts in the list and add them to the segment or remove them.
- Use it as audience. Pick the segment when you start a campaign.
Other walls when prospecting printing companies
Print shops and large commercial printers are listed side by side.
A print type field and saved filters separate them before any campaign goes out.
Sales@ addresses at printers reach account managers busy with quotes.
Tick info@ and your own prefixes too, and log which one got a response.
Equipment decisions come around every few years.
Notes and tags hold the timing, so you can filter on them when a replacement cycle comes up.
Fields worth recording for printing companies
Add these as fields in your lead file. Any column in your import can become a field.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Print type | Digital, litho, large format or packaging printers buy different kit. |
| Presses | The equipment on the floor tells you what they may replace. |
| Trade or retail | Trade printers serve resellers, retail printers serve end customers. |
| Staff | Shows size and budget. |
| Production manager | Often the person who evaluates new equipment and consumables. |
Questions people ask
Import a list of printers, add a field for print type and fill it from their websites. Save a filter per type and send each one a relevant campaign.
Yes. Add a date field or a note on the contact, then filter on that date when the time comes.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, sales@, studio@ and orders@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.
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