Cannot target a niche when you sell to kitchen fitters
Can you pull up only the dentists in one region in a few clicks? Here is how people who sell to kitchen fitters fix it.
Can you pull up only the dentists in one region in a few clicks?
A long list with every kind of business makes focused outreach hard. Filtering spreadsheets again for each campaign is tedious.
It hits harder when you sell to kitchen fitters. Kitchen fitters range from independent fitters who work for retailers to design studios that sell and fit complete kitchens. Jobs are high value and involve several trades, so owners care about accurate planning, dependable supply and happy customers who refer others.
You send the same message to very different businesses and it fits none of them well. Focused offers never get sent.
Named segments, ready for a campaign.
In Riftjaw every contact you add and every import goes into a segment with its own name, like Dentists Leeds. A campaign asks which segment to reach first. Next to segments there are saved filters, rules such as city contains Leeds, which a campaign can reach too.
- Fields that fit kitchen fitters, such as design studio or fitter
- Email prefixes that fit, like info@, sales@, design@ and hello@
- Status, tags and a segment on every record
Fixing it in Riftjaw
- Name the segment. Create it on the spot when you import the list, or pick one you already have.
- Add or remove in bulk. Select contacts in the list and add them to the segment or remove them.
- Use it as audience. Pick the segment when you start a campaign.
Other walls when prospecting kitchen fitters
Studios and independent fitters look alike in search results.
Add a Design studio or fitter field and a Showroom field, then save a separate filter for each.
Kitchen firms get many supplier mails and ignore generic ones.
Use placeholders for the company and a field such as Brands sold to make each mail specific.
Interested studios fill in your form but nobody follows up.
Form entries land on the contact, with an optional notification, so the right person sees it and updates the status.
Fields worth recording for kitchen fitters
Any column in your import can become a field. These are the ones worth keeping for kitchen fitters.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Design studio or fitter | Studios buy ranges and software; fitters buy tools and labour. |
| Showroom | A physical showroom means display and stock purchases. |
| Price level | Budget and luxury kitchens attract different suppliers. |
| Works for retailers | Independent fitters subcontracting for big stores have less buying power. |
| Brands sold | Shows which manufacturers they already carry. |
Questions people ask
Yes. Build a form in Riftjaw, link it from a button in your campaign mail and see each entry on the contact record.
Record the type in a field while you review records, then save a filter for each and use them as separate audiences.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, sales@, design@ and hello@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.
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