Cannot target a niche when you sell to hair salons
Can you pull up only the dentists in one region in a few clicks? Here is how people who sell to hair salons fix it.
Can you pull up only the dentists in one region in a few clicks?
A long list with every kind of business makes focused outreach hard. Filtering spreadsheets again for each campaign is tedious.
It hits harder when you sell to hair salons. Most hair salons are small teams where the owner still works on the floor and makes every buying decision between clients. They buy products, booking tools and marketing from people they trust, often after a short chat at the front desk or a message that shows it understands salon life.
You send the same message to very different businesses and it fits none of them well. Focused offers never get sent.
Named segments, ready for a campaign.
In Riftjaw every contact you add and every import goes into a segment with its own name, like Dentists Leeds. A campaign asks which segment to reach first. Next to segments there are saved filters, rules such as city contains Leeds, which a campaign can reach too.
- Fields that fit hair salons, such as chairs
- Email prefixes that fit, like info@, hello@, bookings@ and salon@
- Status, tags and a segment on every record
The fix, step by step
- Name the segment. Create it on the spot when you import the list, or pick one you already have.
- Add or remove in bulk. Select contacts in the list and add them to the segment or remove them.
- Use it as audience. Pick the segment when you start a campaign.
Other walls when prospecting hair salons
Salon owners rarely reply to a first mail because they are busy with clients all day.
Statuses and tags show who has not replied yet, so you can send a short follow-up to only that group.
Directory exports list salons without an email address, only a website.
Email from domain builds likely role addresses such as info@ and hello@ from the website so you have something to start with.
Chains, barbers and independent salons end up in one mixed list.
Add a field for salon type and save a filter for each group, so every campaign fits the reader.
Fields worth recording for hair salons
Any column in your import can become a field. These are the ones worth keeping for hair salons.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Chairs | The number of styling chairs tells you roughly how big the team is. |
| Booking system | Knowing what they use now shapes a software or integration pitch. |
| Speciality | Colour, barbering or bridal work each call for a different offer. |
| Product brand | The brand they stock shows whether a distributor pitch is a switch or an add-on. |
| Most salons show their work there, which gives you an easy opening line. |
Questions people ask
Most people start from Google Maps listings, booking platforms or a local directory, collected with a scraper or by hand. You import that CSV or Excel file into Riftjaw and map the columns to your own fields.
Yes. Add a field or a tag for the type of business and save a filter for each one. A campaign can use each saved filter as its audience.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, hello@, bookings@ and salon@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.
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