Cannot target a niche when you sell to cafes
Can you pull up only the dentists in one region in a few clicks? Here is how people who sell to cafes fix it.
Can you pull up only the dentists in one region in a few clicks?
A long list with every kind of business makes focused outreach hard. Filtering spreadsheets again for each campaign is tedious.
It hits harder when you sell to cafes. Cafes are often owner operated with a small team, and the owner is usually behind the counter or the coffee machine. They buy coffee, milk, cakes and equipment regularly, and switching supplier depends on taste, service and a good personal relationship.
You send the same message to very different businesses and it fits none of them well. Focused offers never get sent.
Named segments, ready for a campaign.
In Riftjaw every contact you add and every import goes into a segment with its own name, like Dentists Leeds. A campaign asks which segment to reach first. Next to segments there are saved filters, rules such as city contains Leeds, which a campaign can reach too.
- Fields that fit cafes, such as coffee brand
- Email prefixes that fit, like hello@, info@, coffee@ and orders@
- Status, tags and a segment on every record
Fixing it in Riftjaw
- Name the segment. Create it on the spot when you import the list, or pick one you already have.
- Add or remove in bulk. Select contacts in the list and add them to the segment or remove them.
- Use it as audience. Pick the segment when you start a campaign.
Other walls when prospecting cafes
Cafes and restaurants blur together in scraped listings.
Use a field for business type and a saved filter so your cafe campaign only reaches cafes.
Owners reply by phone or in person, so email history is incomplete.
Add notes to the contact after every call or visit and update the status by hand.
You pitch the same cafe twice because two reps kept their own spreadsheet.
Everyone works in one database with duplicate checks on import and unlimited users on an account.
Fields worth recording for cafes
Record these and you can split the list later, write sharper mails and see who fits your offer.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Coffee brand | The roaster they use tells a roaster or machine supplier where they stand. |
| Food offer | Cafes that serve food buy from bakeries and food wholesalers. |
| Seats | Size shows likely volume of coffee and cups. |
| Machine | The espresso machine they run matters for service and replacement offers. |
| Takeaway share | High takeaway volume means more cups, lids and packaging. |
Questions people ask
Import a list of cafes from public listings, add fields for coffee brand and machine, and put the cafes not using your beans yet in their own segment. Then send a short campaign offering a tasting.
Yes. Add a note on the contact after each visit and change the status. Email history is logged automatically next to your notes.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as hello@, info@, coffee@ and orders@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.
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