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Cannot target a niche when you sell to auto repair shops

Can you pull up only the dentists in one region in a few clicks? Here is how people who sell to auto repair shops fix it.

Audience overview in Riftjaw with daily audience, new contacts and most engaged people

Can you pull up only the dentists in one region in a few clicks?

A long list with every kind of business makes focused outreach hard. Filtering spreadsheets again for each campaign is tedious.

It hits harder when you sell to auto repair shops. Independent garages and repair shops service, repair and test vehicles, often with a small team of mechanics and a front desk. The owner usually buys parts, diagnostic equipment and software, and wants anything that fills ramps and speeds up jobs.

You send the same message to very different businesses and it fits none of them well. Focused offers never get sent.

Named segments, ready for a campaign.

In Riftjaw every contact you add and every import goes into a segment with its own name, like Dentists Leeds. A campaign asks which segment to reach first. Next to segments there are saved filters, rules such as city contains Leeds, which a campaign can reach too.

  • Fields that fit auto repair shops, such as services
  • Email prefixes that fit, like info@, bookings@, service@ and enquiries@
  • Status, tags and a segment on every record
See the feature
Segments in Riftjaw, each with its own name and number of contacts
Segments such as property managers in London or roofers in the North, each ready to use in a campaign.

Fixing it in Riftjaw

  • Name the segment. Create it on the spot when you import the list, or pick one you already have.
  • Add or remove in bulk. Select contacts in the list and add them to the segment or remove them.
  • Use it as audience. Pick the segment when you start a campaign.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
A new campaign in Riftjaw, with segment, status and tag filters, a test send and a preview.

Other walls when prospecting auto repair shops

Tyre centres, body shops and general garages appear in the same results.

Use a Services field and tags to sort them and save a filter per audience.

Garage websites often have a booking form but no visible email.

Email from domain suggests addresses like info@ or bookings@ from the website, clearly marked as guesses.

You lose sight of which garages already use a competing supplier.

Record it in a field or note on the contact, and tag them so you can revisit later with a different angle.

Fields worth recording for auto repair shops

Add these as fields in your lead file. Any column in your import can become a field.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
ServicesServicing, testing, tyres and bodywork each need different suppliers.
SpecialismsSome garages focus on specific brands or on electric vehicles.
Number of rampsA simple way to judge size and spending.
Booking methodShows whether they already take online bookings.

Questions people ask

Many say so on their website or listing. Record it in a Specialisms field and use a saved filter on that field for your campaign.

Where such lists are public, they are a good starting point. Collect them yourself and import the file; Riftjaw flags duplicates against records you already have.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, bookings@, service@ and enquiries@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

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