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Wholesaler leads for wholesale suppliers

Build your own list of wholesalers, fill in missing emails and offer your products and stock in bulk to trade customers to them in small, personal batches.

  • Public sources for wholesalers
  • Fields that fit the industry
  • No credits, no rented data
Database in Riftjaw with active contacts, segment, lead file and source

Selling products and stock in bulk to trade customers to wholesalers

Wholesalers buy in bulk from producers and sell to retailers, trades or hospitality, with owners, buyers and warehouse managers each involved in decisions. They look for new product lines, better logistics and tools that handle many orders with a small team.

Wholesale suppliers find new trade customers through sales reps, trade fairs and existing accounts. A lead database of the businesses you could supply helps you plan outreach per region or sector and track who became a customer.

The wholesalers that need products and stock in bulk to trade customers are listed publicly. What most wholesale suppliers lack is a list they own, with the right fields, that shows who was already contacted.

What wholesale suppliers run into with wholesalers

Lists from trade fairs and directories arrive in different formats.

Import CSV and Excel files from any source and map each column to your own fields.

It is hard to target only the businesses in one sector or area.

Save a filter on a field such as sector or region, or on a tag, and use it as a campaign audience.

Orders@ addresses are flooded with customer orders.

Choose buying@ or info@ as prefixes instead, and add your own where it fits.

Wholesaler lists span unrelated categories.

Tag categories and save a filter per tag, so each campaign fits the product range.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of wholesalers from public listings and import it. Duplicates are skipped.

List of imports and scrapes in Riftjaw
Every import stays on record with its lead file, date and status.

Tuesday: fill in

Derive missing emails with info@, sales@, orders@ and buying@ and tag the records that look like a fit.

Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags
The contacts list in Riftjaw: every company with its town, phone, email and segment.

Wednesday: reach

Send one mail about your products and stock in bulk to trade customers to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts
Segments in Riftjaw, each with its own name and number of contacts.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Campaign results in Riftjaw with sent, opened and clicked per contact
Campaign results in Riftjaw: delivered, opened and clicked for every contact.

How to open a mail to wholesalers

Pick one angle per campaign and write it once, with placeholders like {company|your team} for the details.

  • For brands: show margin and sell through, with a clear product sheet.
  • For services: focus on order handling, picking accuracy and delivery times.
  • Refer to their product range so the offer clearly fits their customers.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
A new campaign in Riftjaw, with segment, status and tag filters, a test send and a preview.

Fields worth recording for wholesalers

Record these and you can split the list later, write sharper mails and see who fits your offer.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
Product categoriesFood, building materials or consumer goods each need a different pitch.
Customer typeSelling to retail, trade or hospitality changes their needs.
WarehousesMultiple sites mean larger logistics needs.
Order systemShows whether they take orders online or by phone.
BuyerThe person who decides on new product lines.

Questions people ask

Import wholesaler lists from trade show pages or directories into a segment per category and send each one a short campaign. Track replies with statuses.

Yes. Use a tag and a note with the date, then filter on the tag when it is time to follow up.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, sales@, orders@ and buying@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours