Painter and decorator leads for wholesale suppliers

Build your own list of painters and decorators, fill in missing emails and offer your products and stock in bulk to trade customers to them in small, personal batches.

Public sources for painters and decorators
Fields that fit the industry
No credits, no rented data

Start free See how it works

Audience overview in Riftjaw with daily audience, new contacts and most engaged people

Selling products and stock in bulk to trade customers to painters and decorators

Painters and decorators are mostly sole traders and small teams who win work through word of mouth and local reputation. They buy paint and tools regularly, so trade counters and suppliers compete for their loyalty, and most decisions are made quickly by the owner.

Wholesale suppliers find new trade customers through sales reps, trade fairs and existing accounts. A lead database of the businesses you could supply helps you plan outreach per region or sector and track who became a customer.

Every month you do not reach painters and decorators with a clear offer, someone else does. A list you own lets you work the market in a steady rhythm instead of in bursts.

What wholesale suppliers run into with painters and decorators

Lists from trade fairs and directories arrive in different formats.

Import CSV and Excel files from any source and map each column to your own fields.

It is hard to target only the businesses in one sector or area.

Save a filter on a field such as sector or region, or on a tag, and use it as a campaign audience.

Many decorators trade under their own name, so the company column is empty or inconsistent.

Placeholders with a fallback, such as {company|your business}, keep the mail readable even when a field is missing.

Lists contain a lot of one person businesses that change phone numbers and sites.

Keep the source and date on each record, archive records that bounce and export a clean list whenever you need it.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of painters and decorators from public listings and import it. Duplicates are skipped.

List of imports and scrapes in Riftjaw — Every import stays on record with its lead file, date and status.

Tuesday: fill in

Derive missing emails with info@, hello@ and enquiries@ and tag the records that look like a fit.

Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags — Contacts in Riftjaw, one row per company with phone, email, segment and campaigns.

Wednesday: reach

Send one mail about your products and stock in bulk to trade customers to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts — Segments such as property managers in London or roofers in the North, each ready to use in a campaign.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Contact panel in Riftjaw with pipeline status, tags, details and campaign history — One record per company: New, Contacted, Replied or Customer, with tags and every campaign it got.

Angles that work with painters and decorators

Use one angle per campaign, so the results show which one gets painters and decorators to click.

Offer something that helps them show their finished work, such as a better portfolio page or review collection.
Talk about trade prices and reliable stock, because running out of a colour halfway through a job costs them a day.
Mention how outdoor work slows in cold, wet months and how you can help fill the diary with interior jobs.

Campaign editor in Riftjaw: pick a segment, write the mail and set the button — The campaign editor in Riftjaw: pick a segment, write the mail and check the preview.

Fields worth recording for painters and decorators

Any column in your import can become a field. These are the ones worth keeping for painters and decorators.

Field	Why it helps
Company name	The key field. Duplicates are checked on it or on the website.
Website	Needed to derive an email when the export has none.
Interior or exterior	Tells you which products and seasons matter to them.
Commercial work	Firms doing offices and shops buy in larger volumes.
Spraying	Spray finishers are a separate audience for equipment suppliers.
Service area	Useful for suppliers with local trade counters.

Questions people ask

How do I find decorators who also spray?

Look at their listings or websites for spraying services and record it in a field or tag. The paste and collect tool can help you turn a directory page you have open into rows for import.

Should I use their personal name in the mail?

If you have a first name field, use a placeholder like {first_name|there}. If not, the fallback keeps the greeting natural.

How do I get email addresses for painters and decorators in your area?

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, hello@ and enquiries@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Is it free to start?

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.