Skip to content

Real estate agent leads for wholesale suppliers

Build your own list of real estate agents, fill in missing emails and offer your products and stock in bulk to trade customers to them in small, personal batches.

  • Public sources for real estate agents
  • Fields that fit the industry
  • No credits, no rented data
Campaign results in Riftjaw with sent, opened and clicked per contact

Selling products and stock in bulk to trade customers to real estate agents

Real estate agencies are usually led by a branch manager or owner with a team of negotiators who are out on viewings much of the day. They spend on marketing, photography and software that helps them win listings, and they decide quickly when an offer clearly brings in more sellers.

Wholesale suppliers find new trade customers through sales reps, trade fairs and existing accounts. A lead database of the businesses you could supply helps you plan outreach per region or sector and track who became a customer.

Every month you do not reach real estate agents with a clear offer, someone else does. A list you own lets you work the market in a steady rhythm instead of in bursts.

What wholesale suppliers run into with real estate agents

Lists from trade fairs and directories arrive in different formats.

Import CSV and Excel files from any source and map each column to your own fields.

It is hard to target only the businesses in one sector or area.

Save a filter on a field such as sector or region, or on a tag, and use it as a campaign audience.

Sales and lettings teams in one agency use different addresses.

Tick sales@ and lettings@ in email from domain and record which team replied.

Branches of the same agency show up as separate listings.

Pick a key field such as the website so duplicates are flagged on import.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of real estate agents from public listings and import it. Duplicates are skipped.

Import in Riftjaw: every column matched to a profile field, with all rows previewed
Columns from a maps export matched to profile fields such as company, phone, website and city.

Tuesday: fill in

Derive missing emails with info@, sales@, lettings@ and office@ and tag the records that look like a fit.

Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags
Contacts in Riftjaw, one row per company with phone, email, segment and campaigns.

Wednesday: reach

Send one mail about your products and stock in bulk to trade customers to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts
Segments such as property managers in London or roofers in the North, each ready to use in a campaign.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Contact panel in Riftjaw with pipeline status, tags, details and campaign history
One record per company: New, Contacted, Replied or Customer, with tags and every campaign it got.

Angles that work with real estate agents

Write one mail with placeholders and let the details change per record. These openings tend to work with real estate agents.

  • Show how your offer helps them win more instructions from sellers or landlords.
  • Reference their local area and current listings to show you know their market.
  • Offer something quick to try, because agents move fast and dislike long setups.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
The campaign editor in Riftjaw: pick a segment, write the mail and check the preview.

Fields worth recording for real estate agents

Any column in your import can become a field. These are the ones worth keeping for real estate agents.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
BranchesMulti branch agencies buy centrally and in larger volumes.
Sales or lettingsLetting agents and sales agents have different needs.
Area coveredThe towns they list in help you split by region.
Portal presenceWhich portals they use hints at their marketing budget.
Branch managerThe decision maker for local purchases.

Questions people ask

Set the website or domain as the key field in your lead file. Riftjaw flags duplicates on import, so you decide whether to keep one record per agency or one per branch.

Yes. Add a field for sales or lettings and save a filter for each. Each one can be the audience of its own campaign.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, sales@, lettings@ and office@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours