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Plumber leads for wholesale suppliers

Build your own list of plumbers, fill in missing emails and offer your products and stock in bulk to trade customers to them in small, personal batches.

  • Public sources for plumbers
  • Fields that fit the industry
  • No credits, no rented data
Campaign results in Riftjaw with sent, opened and clicked per contact

Selling products and stock in bulk to trade customers to plumbers

Most plumbing firms are owner-run with a few engineers and a van each, so the person you want is often the one under a sink when you call. The owner decides on almost everything, from software to suppliers, and tends to buy when something saves time on quoting, invoicing or finding the next job.

Wholesale suppliers find new trade customers through sales reps, trade fairs and existing accounts. A lead database of the businesses you could supply helps you plan outreach per region or sector and track who became a customer.

Every month you do not reach plumbers with a clear offer, someone else does. A list you own lets you work the market in a steady rhythm instead of in bursts.

What wholesale suppliers run into with plumbers

Lists from trade fairs and directories arrive in different formats.

Import CSV and Excel files from any source and map each column to your own fields.

It is hard to target only the businesses in one sector or area.

Save a filter on a field such as sector or region, or on a tag, and use it as a campaign audience.

Plumber listings are spread over directories, maps and review sites, and each one exports in a different shape.

Import every CSV or Excel file into one lead file, map the columns once and let Riftjaw flag duplicates before anything is added.

Many small plumbing firms only list a phone number and a website, with no email address.

Email from domain builds likely addresses such as info@ and office@ from the website, marked as guesses so you know what is unverified.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of plumbers from public listings and import it. Duplicates are skipped.

Import in Riftjaw: every column matched to a profile field, with all rows previewed
Columns from a maps export matched to profile fields such as company, phone, website and city.

Tuesday: fill in

Derive missing emails with info@, office@, enquiries@ and hello@ and tag the records that look like a fit.

Database in Riftjaw with active contacts, segment, lead file and source
The database in Riftjaw: concept, active and archived contacts, each with its lead file and source.

Wednesday: reach

Send one mail about your products and stock in bulk to trade customers to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts
Segments such as property managers in London or roofers in the North, each ready to use in a campaign.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Contact panel in Riftjaw with pipeline status, tags, details and campaign history
One record per company: New, Contacted, Replied or Customer, with tags and every campaign it got.

How to open a mail to plumbers

Pick one angle per campaign and write it once, with placeholders like {company|your team} for the details.

  • Lead with fewer missed calls and more booked jobs, because every unanswered call is a job going to the next plumber on the list.
  • Show how your offer cuts evening admin like quotes and invoices, which most owners still do after a full day on site.
  • Mention seasonal pressure such as frozen pipes and boiler breakdowns in winter, when being easy to find online matters most.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
A new campaign in Riftjaw, with segment, status and tag filters, a test send and a preview.

Fields worth recording for plumbers

Record these and you can split the list later, write sharper mails and see who fits your offer.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
Service areaWhere they work, so you can split the list by town or region.
Emergency calloutsFirms that offer out of hours work often care about call handling and dispatch tools.
Gas workWhether they also do boilers and heating changes what they buy and who they buy it from.
Team sizeA sole trader and a firm with ten engineers need a different pitch.
Website qualityA weak or missing site is a clear opening for web and search agencies.

Questions people ask

Collect listings from public directories or a scraper export, then import the file into Riftjaw and map the columns. Add a Service area field so you can save a filter for each town and send to it separately.

Yes. Add a field or a tag such as gas work and fill it during import or by hand. A saved filter on that field gives you a separate list for heating related offers.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, office@, enquiries@ and hello@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours