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Roofer leads for web design studios

Build your own list of roofers, fill in missing emails and offer your website design, builds and redesigns to them in small, personal batches.

  • Public sources for roofers
  • Fields that fit the industry
  • No credits, no rented data
Campaign results in Riftjaw with sent, opened and clicked per contact

Selling website design, builds and redesigns to roofers

Roofing firms are usually small family businesses with a crew or two, run by an owner who still quotes jobs in person. Work depends heavily on the weather, so they think about cash flow and about filling the diary in advance.

Web design studios usually win projects through referrals and by approaching businesses whose website looks dated or does not work well on a phone. Your own lead database keeps those prospects in one list, with a note on what you would improve for each of them.

The roofers that need website design, builds and redesigns are listed publicly. What most web design studios lack is a list they own, with the right fields, that shows who was already contacted.

What web design studios run into with roofers

You collect prospect websites while browsing but lose them in bookmarks and notes.

Import the websites or paste a directory page into the scrape tool and keep everything in one lead file.

Each prospect needs a personal touch, which makes outreach slow.

Use placeholders for the company name and your own fields, so every email reads personal without writing it from scratch.

Many roofers use a free email address or none at all.

An existing email column always wins in Riftjaw; where only a website is known, email from domain suggests role addresses as clearly marked guesses.

Scraped roofer lists mix roofers with builders and general handymen.

Use tags and a field for roof types to clean the list, and archive records that are not a real fit so campaigns skip them.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of roofers from public listings and import it. Duplicates are skipped.

List of imports and scrapes in Riftjaw
Imports and scrapes in Riftjaw, each with its source, lead file, date and number of rows.

Tuesday: fill in

Derive missing emails with info@, office@ and enquiries@ and tag the records that look like a fit.

Database in Riftjaw with active contacts, segment, lead file and source
Everything you imported in one database, with the lead file, source and date on every contact.

Wednesday: reach

Send one mail about your website design, builds and redesigns to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts
Segments in Riftjaw, each with its own name and number of contacts.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Contact panel in Riftjaw with pipeline status, tags, details and campaign history
One record per company: New, Contacted, Replied or Customer, with tags and every campaign it got.

How to open a mail to roofers

Pick one angle per campaign and write it once, with placeholders like {company|your team} for the details.

  • Talk about smoothing out the quiet weeks caused by bad weather, for example with better online visibility in good weather months.
  • Mention storm damage season and how being easy to reach then brings urgent, well paid work.
  • Offer something that helps them win trust with homeowners, such as clear photos, surveys or reviews on their site.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
The campaign editor in Riftjaw: pick a segment, write the mail and check the preview.

Fields worth recording for roofers

Record these and you can split the list later, write sharper mails and see who fits your offer.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
Roof typesFlat, pitched, slate or metal work each pull in different suppliers.
Guarantee offeredFirms that offer written guarantees often work with specific material brands.
Service areaRoofers travel less far than you think, so region matters for any local offer.
Uses scaffoldingTells you whether they hire scaffolding or own it.

Questions people ask

Often yes, because a flat roof specialist and a slate roofer buy different materials. Add a Roof types field in your lead file and save a filter for each group.

Then email from domain has nothing to work from. Keep the record with its phone number, set the status to New and mark it with a tag so you can call instead.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, office@ and enquiries@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours