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Restaurant leads for web design studios

Build your own list of restaurants, fill in missing emails and offer your website design, builds and redesigns to them in small, personal batches.

  • Public sources for restaurants
  • Fields that fit the industry
  • No credits, no rented data
Database in Riftjaw with active contacts, segment, lead file and source

Selling website design, builds and redesigns to restaurants

Restaurants run on thin margins and long hours, and the owner or general manager decides on suppliers, software and marketing. Groups have a head office buyer, but independents choose on price, reliability and how little extra work a change brings.

Web design studios usually win projects through referrals and by approaching businesses whose website looks dated or does not work well on a phone. Your own lead database keeps those prospects in one list, with a note on what you would improve for each of them.

Every month you do not reach restaurants with a clear offer, someone else does. A list you own lets you work the market in a steady rhythm instead of in bursts.

What web design studios run into with restaurants

You collect prospect websites while browsing but lose them in bookmarks and notes.

Import the websites or paste a directory page into the scrape tool and keep everything in one lead file.

Each prospect needs a personal touch, which makes outreach slow.

Use placeholders for the company name and your own fields, so every email reads personal without writing it from scratch.

Restaurant lists change fast as places open, close and change owners.

Each record keeps its source and date, and you can archive closed places so your active list stays current.

The bookings@ address reaches a host, not the owner.

Tick several prefixes in email from domain, such as info@ and manager@, and note on the contact who replied.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of restaurants from public listings and import it. Duplicates are skipped.

List of imports and scrapes in Riftjaw
Imports and scrapes in Riftjaw, each with its source, lead file, date and number of rows.

Tuesday: fill in

Derive missing emails with info@, bookings@, reservations@ and manager@ and tag the records that look like a fit.

Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags
Contacts in Riftjaw, one row per company with phone, email, segment and campaigns.

Wednesday: reach

Send one mail about your website design, builds and redesigns to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts
Segments such as property managers in London or roofers in the North, each ready to use in a campaign.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Contact panel in Riftjaw with pipeline status, tags, details and campaign history
A contact in Riftjaw with its pipeline status, tags, details and campaign history.

How to open a mail to restaurants

Write one mail with placeholders and let the details change per record. These openings tend to work with restaurants.

  • Show how your offer protects margin, because food and labour costs are always on their mind.
  • Mention something specific from their menu so the owner knows you looked.
  • Offer a simple switch with no disruption to service, as that is what owners fear most.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
A new campaign in Riftjaw, with segment, status and tag filters, a test send and a preview.

Fields worth recording for restaurants

Any column in your import can become a field. These are the ones worth keeping for restaurants.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
CuisineThe type of food shapes which products and suppliers are relevant.
CoversSeating capacity hints at volume and budget.
Independent or groupGroups buy centrally, so you need a different contact and approach.
DeliveryRestaurants that deliver need packaging and ordering tools.
Opening hoursKnowing when they open helps you pick a time to call or visit.

Questions people ask

Collect restaurants from public listings such as Google Maps or review sites with a scraper, then import the CSV or Excel file. Riftjaw flags duplicates and lets you add a field for cuisine or area.

Many teams do both. Riftjaw keeps phone numbers as fields and email history per contact, so you can tag who to call and send a short campaign to the rest.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, bookings@, reservations@ and manager@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours