Insurance broker leads for web design studios
Build your own list of insurance brokers, fill in missing emails and offer your website design, builds and redesigns to them in small, personal batches.
- Public sources for insurance brokers
- Fields that fit the industry
- No credits, no rented data

Selling website design, builds and redesigns to insurance brokers
Insurance brokers range from local independents to firms with commercial, personal and specialist teams. Directors and operations managers decide on software, marketing and partnerships, and they value tools that cut admin and support renewals.
Web design studios usually win projects through referrals and by approaching businesses whose website looks dated or does not work well on a phone. Your own lead database keeps those prospects in one list, with a note on what you would improve for each of them.
Every month you do not reach insurance brokers with a clear offer, someone else does. A list you own lets you work the market in a steady rhythm instead of in bursts.
What web design studios run into with insurance brokers
You collect prospect websites while browsing but lose them in bookmarks and notes.
Import the websites or paste a directory page into the scrape tool and keep everything in one lead file.
Each prospect needs a personal touch, which makes outreach slow.
Use placeholders for the company name and your own fields, so every email reads personal without writing it from scratch.
Broker lists mix large firms and one person operations.
A staff field and a saved filter per size let you send a different message to each.
Quotes@ addresses are handled by staff who only process requests.
Tick info@ and office@ as well and record which prefix got a reply.
A week of prospecting in Riftjaw
Monday: collect
Export a batch of insurance brokers from public listings and import it. Duplicates are skipped.

Tuesday: fill in
Derive missing emails with info@, enquiries@, office@ and quotes@ and tag the records that look like a fit.

Wednesday: reach
Send one mail about your website design, builds and redesigns to the new segment, in small batches.

Friday: follow up
Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Angles that work with insurance brokers
Use one angle per campaign, so the results show which one gets insurance brokers to click.
- Focus on renewals and client retention, which drive a broker's income.
- Speak to their niche, such as trades or fleet cover, rather than insurance in general.
- Stress compliance and data handling, since brokers are regulated.

Fields worth recording for insurance brokers
Add these as fields in your lead file. Any column in your import can become a field.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Lines of business | Commercial, personal or specialist lines need different approaches. |
| Staff | Team size shows budget and complexity. |
| Broking system | Their current platform matters for software offers. |
| Network or independent | Network members often buy through the network. |
| Niche | Brokers that focus on one trade are good partners for that trade. |
Questions people ask
Many brokers describe their niche on their website. Record it in a field or tag during research and save a filter for that niche.
Yes. There are no per user fees and everyone sees the same records, notes and email history.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, enquiries@, office@ and quotes@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.
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