Optician leads for software companies

Build your own list of opticians, fill in missing emails and offer your software and online tools for businesses to them in small, personal batches.

Public sources for opticians
Fields that fit the industry
No credits, no rented data

Start free See how it works

Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags

Selling software and online tools for businesses to opticians

Opticians combine eye care with retail, selling frames, lenses and contact lenses alongside eye tests. Independents decide on frames, equipment and marketing themselves, while chain branches usually follow central buying.

Software companies that sell to small and medium businesses often rely on inbound signups, content and paid ads. A lead database of the exact business types you serve adds a direct outbound channel that you control yourself.

The opticians that need software and online tools for businesses are listed publicly. What most software companies lack is a list they own, with the right fields, that shows who was already contacted.

What software companies run into with opticians

Buying contact data for a narrow vertical is expensive and often outdated.

Build the list yourself from public sources, import it and keep it fresh on your own server.

Outbound lists and product signups live in different places.

Keep prospects in one database with statuses and tags, and export to CSV whenever another system needs them.

Chain branches dominate directory lists but cannot choose suppliers.

Add an Independent or chain field and save a filter for independents only.

Frame reps need to know which brands a practice already carries.

Keep a Frame brands stocked field and notes on each contact, shared with the whole team.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of opticians from public listings and import it. Duplicates are skipped.

List of imports and scrapes in Riftjaw — Every import stays on record with its lead file, date and status.

Tuesday: fill in

Derive missing emails with info@, hello@, enquiries@ and appointments@ and tag the records that look like a fit.

Database in Riftjaw with active contacts, segment, lead file and source — The database in Riftjaw: concept, active and archived contacts, each with its lead file and source.

Wednesday: reach

Send one mail about your software and online tools for businesses to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts — Segments such as property managers in London or roofers in the North, each ready to use in a campaign.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Contact panel in Riftjaw with pipeline status, tags, details and campaign history — A contact in Riftjaw with its pipeline status, tags, details and campaign history.

How to open a mail to opticians

Use one angle per campaign, so the results show which one gets opticians to click.

For independents, lead with frame ranges that set them apart from high street chains.
Talk about recall reminders that bring patients back for their next eye test.
Offer help showing specialist services online, where patients compare practices.

Campaign editor in Riftjaw: pick a segment, write the mail and set the button — The campaign editor in Riftjaw: pick a segment, write the mail and check the preview.

Fields worth recording for opticians

Any column in your import can become a field. These are the ones worth keeping for opticians.

Field	Why it helps
Company name	The key field. Duplicates are checked on it or on the website.
Website	Needed to derive an email when the export has none.
Independent or chain	Chains buy centrally; independents choose their own brands.
Frame brands stocked	Shows their price level and style.
Specialist services	Services such as dry eye clinics or children's care need extra equipment.
Home visits	Domiciliary opticians have different logistics.

Questions people ask

How do I avoid emailing chain branches?

Add an Independent or chain field while you review records, then save a filter for independents only.

Can I record the brands an optician already stocks?

Yes. Add a text field such as Frame brands stocked and use it in saved filters or placeholders.

How do I get email addresses for opticians in your area?

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, hello@, enquiries@ and appointments@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Is it free to start?

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.