Event planner leads for software companies

Build your own list of event planners, fill in missing emails and offer your software and online tools for businesses to them in small, personal batches.

Public sources for event planners
Fields that fit the industry
No credits, no rented data

Start free See how it works

Database in Riftjaw with active contacts, segment, lead file and source

Selling software and online tools for businesses to event planners

Event planners range from freelance wedding planners to agencies running conferences and corporate events. They book venues, suppliers and technology on behalf of clients, so they are both buyers and gatekeepers for many other businesses.

Software companies that sell to small and medium businesses often rely on inbound signups, content and paid ads. A lead database of the exact business types you serve adds a direct outbound channel that you control yourself.

The event planners that need software and online tools for businesses are listed publicly. What most software companies lack is a list they own, with the right fields, that shows who was already contacted.

What software companies run into with event planners

Buying contact data for a narrow vertical is expensive and often outdated.

Build the list yourself from public sources, import it and keep it fresh on your own server.

Outbound lists and product signups live in different places.

Keep prospects in one database with statuses and tags, and export to CSV whenever another system needs them.

Planners are on site at events and slow to reply.

Open tracking shows who read your mail, so a short follow-up goes only to the interested ones.

Wedding planners and corporate planners are mixed in one list.

Tag event types and save a filter per type.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of event planners from public listings and import it. Duplicates are skipped.

Paste and collect in Riftjaw: a pasted web page turned into a table of companies — A pasted web page split into name, website, phone, address and city columns.

Tuesday: fill in

Derive missing emails with hello@, info@, events@ and enquiries@ and tag the records that look like a fit.

Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags — The contacts list in Riftjaw: every company with its town, phone, email and segment.

Wednesday: reach

Send one mail about your software and online tools for businesses to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Contact panel in Riftjaw with pipeline status, tags, details and campaign history — One record per company: New, Contacted, Replied or Customer, with tags and every campaign it got.

Angles that work with event planners

Pick one angle per campaign and write it once, with placeholders like {company|your team} for the details.

Show how you make their events run smoother and make them look good to their clients.
Share examples from similar events, with details on logistics and timing.
Offer to be their reliable backup for last minute needs, which planners value highly.

Campaign editor in Riftjaw: pick a segment, write the mail and set the button — A new campaign in Riftjaw, with segment, status and tag filters, a test send and a preview.

Fields worth recording for event planners

Any column in your import can become a field. These are the ones worth keeping for event planners.

Field	Why it helps
Company name	The key field. Duplicates are checked on it or on the website.
Website	Needed to derive an email when the export has none.
Event types	Weddings, corporate events and festivals need different suppliers.
Event size	Typical guest numbers shape what they book.
Area covered	Planners work locally, nationally or abroad.
Preferred suppliers	Whether they keep a supplier list you could join.
Lead planner	The person who chooses suppliers.

Questions people ask

How do I get on an event planner's preferred supplier list?

Reach out outside their peak season with examples of relevant work, then follow up. In Riftjaw you track each step with statuses, tags and notes.

Can I keep corporate and wedding planners apart?

Yes. Add tags or a field for event types and save a filter for each group.

How do I get email addresses for event planners in your area?

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as hello@, info@, events@ and enquiries@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Is it free to start?

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.