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Real estate agent leads for SEO agencies

Build your own list of real estate agents, fill in missing emails and offer your search engine optimisation and local search services to them in small, personal batches.

  • Public sources for real estate agents
  • Fields that fit the industry
  • No credits, no rented data
Start free See how it works
Riftjaw dashboard with engagement chart, audience health, lead sources and activity feed

Selling search engine optimisation and local search services to real estate agents

Real estate agencies are usually led by a branch manager or owner with a team of negotiators who are out on viewings much of the day. They spend on marketing, photography and software that helps them win listings, and they decide quickly when an offer clearly brings in more sellers.

SEO agencies often find clients by spotting businesses with weak search visibility and reaching out with a specific observation. Keeping those prospects in your own lead database lets you record what you noticed about each site and follow up at the right moment.

The real estate agents that need search engine optimisation and local search services are listed publicly. What most SEO agencies lack is a list they own, with the right fields, that shows who was already contacted.

What SEO agencies run into with real estate agents

Your audit notes per prospect are scattered over documents and spreadsheets.

Add custom fields and notes to every record, so the finding you want to mention sits next to the contact.

Many small business websites list no email address.

Email from domain turns the website into role addresses such as info@ and hello@ without credits.

Sales and lettings teams in one agency use different addresses.

Tick sales@ and lettings@ in email from domain and record which team replied.

Branches of the same agency show up as separate listings.

Pick a key field such as the website so duplicates are flagged on import.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of real estate agents from public listings and import it. Duplicates are skipped.

Import in Riftjaw: every column matched to a profile field, with all rows previewed
An import in Riftjaw: every column of the file gets a profile field, and nothing is imported until each one has a choice.

Tuesday: fill in

Derive missing emails with info@, sales@, lettings@ and office@ and tag the records that look like a fit.

Database in Riftjaw with active contacts, segment, lead file and source
The database in Riftjaw: concept, active and archived contacts, each with its lead file and source.

Wednesday: reach

Send one mail about your search engine optimisation and local search services to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts
Segments such as property managers in London or roofers in the North, each ready to use in a campaign.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Campaign results in Riftjaw with sent, opened and clicked per contact
Campaign results in Riftjaw: delivered, opened and clicked for every contact.

What to say to real estate agents

Use one angle per campaign, so the results show which one gets real estate agents to click.

  • Show how your offer helps them win more instructions from sellers or landlords.
  • Reference their local area and current listings to show you know their market.
  • Offer something quick to try, because agents move fast and dislike long setups.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
A new campaign in Riftjaw, with segment, status and tag filters, a test send and a preview.

Fields worth recording for real estate agents

Any column in your import can become a field. These are the ones worth keeping for real estate agents.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
BranchesMulti branch agencies buy centrally and in larger volumes.
Sales or lettingsLetting agents and sales agents have different needs.
Area coveredThe towns they list in help you split by region.
Portal presenceWhich portals they use hints at their marketing budget.
Branch managerThe decision maker for local purchases.

Questions people ask

Set the website or domain as the key field in your lead file. Riftjaw flags duplicates on import, so you decide whether to keep one record per agency or one per branch.

Yes. Add a field for sales or lettings and save a filter for each. Each one can be the audience of its own campaign.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, sales@, lettings@ and office@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build the list in a city

Real Estate Agents in GlasgowGlasgow City, United KingdomReal Estate Agents in ManchesterGreater Manchester, United KingdomReal Estate Agents in CalgaryAlberta, CanadaReal Estate Agents in San DiegoCalifornia, United StatesReal Estate Agents in San FranciscoCalifornia, United StatesReal Estate Agents in AustinTexas, United States

Other markets for SEO agencies

Flooring contractor leads for SEO agenciesFitters, some with their own showroomRestaurant leads for SEO agenciesThin margins and long hoursKitchen fitter leads for SEO agenciesHigh value jobs, booked weeks aheadPlumber leads for SEO agenciesOwner-run firms, out on jobs all day

Build a database you own

Create your account, import your first list and see it turn into records you can work.

Start free See how it works

No credit card · cancel any time · your data stays yours