Skip to content

Wholesaler leads for IT service providers

Build your own list of wholesalers, fill in missing emails and offer your managed IT, support and network services to them in small, personal batches.

  • Public sources for wholesalers
  • Fields that fit the industry
  • No credits, no rented data
Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags

Selling managed IT, support and network services to wholesalers

Wholesalers buy in bulk from producers and sell to retailers, trades or hospitality, with owners, buyers and warehouse managers each involved in decisions. They look for new product lines, better logistics and tools that handle many orders with a small team.

IT service providers mostly grow through referrals and long term contracts with local businesses. A lead database of companies in your service area lets you approach new offices systematically and time your follow up when their current contract may be up for review.

The wholesalers that need managed IT, support and network services are listed publicly. What most IT service providers lack is a list they own, with the right fields, that shows who was already contacted.

What IT service providers run into with wholesalers

You want to reach offices in your service area but have no clean list.

Import lists from directories or chambers of commerce into a segment per town or sector.

Sales cycles are long, so contacts go cold before anyone follows up.

Statuses, notes and a date field for the next check show which companies need a follow up.

Orders@ addresses are flooded with customer orders.

Choose buying@ or info@ as prefixes instead, and add your own where it fits.

Wholesaler lists span unrelated categories.

Tag categories and save a filter per tag, so each campaign fits the product range.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of wholesalers from public listings and import it. Duplicates are skipped.

Import in Riftjaw: every column matched to a profile field, with all rows previewed
Columns from a maps export matched to profile fields such as company, phone, website and city.

Tuesday: fill in

Derive missing emails with info@, sales@, orders@ and buying@ and tag the records that look like a fit.

Database in Riftjaw with active contacts, segment, lead file and source
Everything you imported in one database, with the lead file, source and date on every contact.

Wednesday: reach

Send one mail about your managed IT, support and network services to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts
Segments in Riftjaw, each with its own name and number of contacts.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Campaign results in Riftjaw with sent, opened and clicked per contact
After a campaign, every contact shows whether the mail was delivered, opened and clicked.

Angles that work with wholesalers

Use one angle per campaign, so the results show which one gets wholesalers to click.

  • For brands: show margin and sell through, with a clear product sheet.
  • For services: focus on order handling, picking accuracy and delivery times.
  • Refer to their product range so the offer clearly fits their customers.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
A new campaign in Riftjaw, with segment, status and tag filters, a test send and a preview.

Fields worth recording for wholesalers

Record these and you can split the list later, write sharper mails and see who fits your offer.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
Product categoriesFood, building materials or consumer goods each need a different pitch.
Customer typeSelling to retail, trade or hospitality changes their needs.
WarehousesMultiple sites mean larger logistics needs.
Order systemShows whether they take orders online or by phone.
BuyerThe person who decides on new product lines.

Questions people ask

Import wholesaler lists from trade show pages or directories into a segment per category and send each one a short campaign. Track replies with statuses.

Yes. Use a tag and a note with the date, then filter on the tag when it is time to follow up.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, sales@, orders@ and buying@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours