Wholesaler leads for insurance brokers

Build your own list of wholesalers, fill in missing emails and offer your business insurance and risk cover to them in small, personal batches.

Public sources for wholesalers
Fields that fit the industry
No credits, no rented data

Start free See how it works

Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags

Selling business insurance and risk cover to wholesalers

Wholesalers buy in bulk from producers and sell to retailers, trades or hospitality, with owners, buyers and warehouse managers each involved in decisions. They look for new product lines, better logistics and tools that handle many orders with a small team.

Insurance brokers grow their commercial book through referrals, renewals and a steady stream of conversations with local businesses. A lead database of your own helps you plan those conversations by sector and renewal month.

The wholesalers that need business insurance and risk cover are listed publicly. What most insurance brokers lack is a list they own, with the right fields, that shows who was already contacted.

What insurance brokers run into with wholesalers

Prospect lists by sector are hard to keep organised.

Give each sector you specialise in its own segment.

Renewal dates pass before you get in touch.

Store renewal month on the record and filter on it when you plan outreach.

Orders@ addresses are flooded with customer orders.

Choose buying@ or info@ as prefixes instead, and add your own where it fits.

Wholesaler lists span unrelated categories.

Tag categories and save a filter per tag, so each campaign fits the product range.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of wholesalers from public listings and import it. Duplicates are skipped.

Columns from a maps export matched to profile fields such as company, phone, website and city.

Tuesday: fill in

Derive missing emails with info@, sales@, orders@ and buying@ and tag the records that look like a fit.

Database in Riftjaw with active contacts, segment, lead file and source — Everything you imported in one database, with the lead file, source and date on every contact.

Wednesday: reach

Send one mail about your business insurance and risk cover to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Contact panel in Riftjaw with pipeline status, tags, details and campaign history — One record per company: New, Contacted, Replied or Customer, with tags and every campaign it got.

How to open a mail to wholesalers

Use one angle per campaign, so the results show which one gets wholesalers to click.

For brands: show margin and sell through, with a clear product sheet.
For services: focus on order handling, picking accuracy and delivery times.
Refer to their product range so the offer clearly fits their customers.

Campaign editor in Riftjaw: pick a segment, write the mail and set the button — The campaign editor in Riftjaw: pick a segment, write the mail and check the preview.

Fields worth recording for wholesalers

Add these as fields in your lead file. Any column in your import can become a field.

Field	Why it helps
Company name	The key field. Duplicates are checked on it or on the website.
Website	Needed to derive an email when the export has none.
Product categories	Food, building materials or consumer goods each need a different pitch.
Customer type	Selling to retail, trade or hospitality changes their needs.
Warehouses	Multiple sites mean larger logistics needs.
Order system	Shows whether they take orders online or by phone.
Buyer	The person who decides on new product lines.

Questions people ask

How can a brand use Riftjaw to find wholesalers?

Import wholesaler lists from trade show pages or directories into a segment per category and send each one a short campaign. Track replies with statuses.

Can I note which wholesalers received samples?

Yes. Use a tag and a note with the date, then filter on the tag when it is time to follow up.

How do I get email addresses for wholesalers in your area?

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, sales@, orders@ and buying@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Is it free to start?

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.