Plumber leads for insurance brokers
Build your own list of plumbers, fill in missing emails and offer your business insurance and risk cover to them in small, personal batches.
- Public sources for plumbers
- Fields that fit the industry
- No credits, no rented data
Selling business insurance and risk cover to plumbers
Most plumbing firms are owner-run with a few engineers and a van each, so the person you want is often the one under a sink when you call. The owner decides on almost everything, from software to suppliers, and tends to buy when something saves time on quoting, invoicing or finding the next job.
Insurance brokers grow their commercial book through referrals, renewals and a steady stream of conversations with local businesses. A lead database of your own helps you plan those conversations by sector and renewal month.
The plumbers that need business insurance and risk cover are listed publicly. What most insurance brokers lack is a list they own, with the right fields, that shows who was already contacted.
What insurance brokers run into with plumbers
Prospect lists by sector are hard to keep organised.
Give each sector you specialise in its own segment.
Renewal dates pass before you get in touch.
Store renewal month on the record and filter on it when you plan outreach.
Plumber listings are spread over directories, maps and review sites, and each one exports in a different shape.
Import every CSV or Excel file into one lead file, map the columns once and let Riftjaw flag duplicates before anything is added.
Many small plumbing firms only list a phone number and a website, with no email address.
Email from domain builds likely addresses such as info@ and office@ from the website, marked as guesses so you know what is unverified.
A week of prospecting in Riftjaw
Monday: collect
Export a batch of plumbers from public listings and import it. Duplicates are skipped.
Tuesday: fill in
Derive missing emails with info@, office@, enquiries@ and hello@ and tag the records that look like a fit.
Wednesday: reach
Send one mail about your business insurance and risk cover to the new segment, in small batches.
Friday: follow up
Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.
What to say to plumbers
Write one mail with placeholders and let the details change per record. These openings tend to work with plumbers.
- Lead with fewer missed calls and more booked jobs, because every unanswered call is a job going to the next plumber on the list.
- Show how your offer cuts evening admin like quotes and invoices, which most owners still do after a full day on site.
- Mention seasonal pressure such as frozen pipes and boiler breakdowns in winter, when being easy to find online matters most.
Fields worth recording for plumbers
Record these and you can split the list later, write sharper mails and see who fits your offer.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Service area | Where they work, so you can split the list by town or region. |
| Emergency callouts | Firms that offer out of hours work often care about call handling and dispatch tools. |
| Gas work | Whether they also do boilers and heating changes what they buy and who they buy it from. |
| Team size | A sole trader and a firm with ten engineers need a different pitch. |
| Website quality | A weak or missing site is a clear opening for web and search agencies. |
Questions people ask
Collect listings from public directories or a scraper export, then import the file into Riftjaw and map the columns. Add a Service area field so you can save a filter for each town and send to it separately.
Yes. Add a field or a tag such as gas work and fill it during import or by hand. A saved filter on that field gives you a separate list for heating related offers.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, office@, enquiries@ and hello@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.
Other markets for insurance brokers
Kitchen fitter leads for insurance brokersHigh value jobs, booked weeks aheadRoofer leads for insurance brokersSmall crews with a weather-driven diaryGarden centre leads for insurance brokersFamily nurseries to destination stores
Coworking space leads for insurance brokersIndependent sites and multi-site operatorsBuild a database you own
Create your account, import your first list and see it turn into records you can work.
No credit card · cancel any time · your data stays yours