Hotel leads for freelancers
Build your own list of hotels, fill in missing emails and offer your their own specialist services to them in small, personal batches.
- Public sources for hotels
- Fields that fit the industry
- No credits, no rented data
Selling their own specialist services to hotels
Hotels range from family run guest houses to branded properties with a general manager and department heads. Independent hotels decide on site, while group hotels often buy through a central team, so finding the right person matters as much as the offer.
Freelancers usually find work through their network, job platforms and word of mouth, which makes income uneven. A small lead database of your own gives you a steady list of companies to approach when the pipeline runs dry.
Every month you do not reach hotels with a clear offer, someone else does. A list you own lets you work the market in a steady rhythm instead of in bursts.
What freelancers run into with hotels
Outreach tools charge per credit or per seat, which is hard to justify on a freelance budget.
Riftjaw has no credits and a free plan to start, so you can build your first list without a card.
You forget who you emailed last month and risk writing to the same company twice.
Every contact has a status and a history of every mail, so you see at a glance who heard from you.
The reservations address goes to front desk staff who do not pass sales mails on.
Tick events@ and info@ as well in email from domain and note which address brought a reply.
Chain and independent hotels need completely different approaches.
Add a field for ownership type and save a filter for each, with its own campaign.
A week of prospecting in Riftjaw
Monday: collect
Export a batch of hotels from public listings and import it. Duplicates are skipped.
Tuesday: fill in
Derive missing emails with info@, reservations@, reception@ and events@ and tag the records that look like a fit.
Wednesday: reach
Send one mail about your their own specialist services to the new segment, in small batches.
Friday: follow up
Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.
How to open a mail to hotels
Use one angle per campaign, so the results show which one gets hotels to click.
- Tie your offer to guest reviews, because hotels watch their scores closely.
- Address occupancy and the quieter season, when a hotel is open to new ideas.
- Ask for the right department head, since the reception address rarely reaches the buyer.
Fields worth recording for hotels
Any column in your import can become a field. These are the ones worth keeping for hotels.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Rooms | Room count is the clearest sign of size and budget. |
| Star rating | Rating shapes expectations for amenities and service. |
| Independent or chain | Chain hotels often buy centrally, independents decide locally. |
| Restaurant or events | Hotels with food and events buy far more than rooms only. |
| General manager | The name of the decision maker once you find it. |
Questions people ask
In independent hotels it is usually the owner or general manager. Record the name in a field when you find it, and use a role address such as info@ until then.
Yes. Add a number field for rooms and filter on it, for example hotels with more than a certain number of rooms.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, reservations@, reception@ and events@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.
Other markets for freelancers
Build a database you own
Create your account, import your first list and see it turn into records you can work.
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