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Builder leads for consultants

Build your own list of builders, fill in missing emails and offer your advice and project based expertise to them in small, personal batches.

  • Public sources for builders
  • Fields that fit the industry
  • No credits, no rented data
Campaign results in Riftjaw with sent, opened and clicked per contact

Selling advice and project based expertise to builders

General builders take on extensions, renovations and repairs, often managing subcontractors for each trade. The owner usually quotes, orders materials and chases payments, so anything that tightens cash flow or reduces admin gets attention.

Consultants usually rely on their network and reputation to win new assignments. A focused lead database lets you reach a well chosen group of companies with a relevant message instead of waiting for introductions.

The builders that need advice and project based expertise are listed publicly. What most consultants lack is a list they own, with the right fields, that shows who was already contacted.

What consultants run into with builders

Your network runs out and you have no structured list of new prospects.

Build a lead file of the companies you want to work with, imported from any list you already have.

Outreach feels awkward when it looks like a mass mailing.

Placeholders and small batches keep each email personal and the volume modest.

Builder lists overlap with every other trade, so it is hard to tell who is a real general builder.

Add a Project types field and tags, then put the records you have checked in their own segment so campaigns only reach the right firms.

You collect builders from several towns in separate files.

Import all of them into one lead file with a Service area field; duplicates across files are flagged before you publish.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of builders from public listings and import it. Duplicates are skipped.

List of imports and scrapes in Riftjaw
Imports and scrapes in Riftjaw, each with its source, lead file, date and number of rows.

Tuesday: fill in

Derive missing emails with info@, office@, enquiries@ and admin@ and tag the records that look like a fit.

Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags
The contacts list in Riftjaw: every company with its town, phone, email and segment.

Wednesday: reach

Send one mail about your advice and project based expertise to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts
Segments in Riftjaw, each with its own name and number of contacts.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Contact panel in Riftjaw with pipeline status, tags, details and campaign history
One record per company: New, Contacted, Replied or Customer, with tags and every campaign it got.

Angles that work with builders

Write one mail with placeholders and let the details change per record. These openings tend to work with builders.

  • Lead with getting paid faster and cleaner paperwork, because late payments hurt small builders most.
  • Talk about reliable delivery to site, since a missed delivery can hold up a whole team.
  • Offer help winning better jobs, such as a stronger website with past project photos.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
A new campaign in Riftjaw, with segment, status and tag filters, a test send and a preview.

Fields worth recording for builders

Record these and you can split the list later, write sharper mails and see who fits your offer.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
Project typesExtensions, lofts and full renovations need different suppliers.
Uses subcontractorsTells you whether they need tools to manage other trades.
Typical job sizeHelps you judge whether your offer fits their budget.
Service areaMerchants and hire firms work within a delivery radius.
AccreditationsMembership of a trade body hints at size and professionalism.

Questions people ask

Where planning records are public and list the agent or builder, you can collect them yourself and import them. Riftjaw does not crawl those sites for you, but it handles the file you bring.

Pick a key field such as website or email in your lead file. Riftjaw flags duplicates in the file and against existing records before anything is pushed.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, office@, enquiries@ and admin@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours