Care home leads for bookkeepers

Build your own list of care homes, fill in missing emails and offer your bookkeeping, payroll and accounting services to them in small, personal batches.

Public sources for care homes
Fields that fit the industry
No credits, no rented data

Start free See how it works

Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags

Selling bookkeeping, payroll and accounting services to care homes

Care homes provide residential and nursing care, run by independent owners, charities or larger groups. The registered manager handles daily operations and many suppliers, while bigger purchases in groups may go through head office.

Bookkeepers and accountants mostly win clients through referrals and local reputation. A small lead database of businesses in your area and niche lets you reach out before the busy season instead of hoping someone calls.

Every month you do not reach care homes with a clear offer, someone else does. A list you own lets you work the market in a steady rhythm instead of in bursts.

What bookkeepers run into with care homes

You want new clients but have no list beyond your personal network.

Import a directory list or paste a page into the scrape tool to build your first lead file.

Outreach has to wait until the busy season is over.

Prepare a campaign once and send it in small batches at a quieter moment.

Care home lists from registers and directories are large and overlap.

Import them into one lead file with a key field such as website, and Riftjaw flags duplicates before you publish.

The registered manager is the right person but changes often.

Keep the manager in a field with the source and date, and update it when you learn of a change.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of care homes from public listings and import it. Duplicates are skipped.

An import in Riftjaw: every column of the file gets a profile field, and nothing is imported until each one has a choice.

Tuesday: fill in

Derive missing emails with info@, manager@, admin@ and enquiries@ and tag the records that look like a fit.

Database in Riftjaw with active contacts, segment, lead file and source — Everything you imported in one database, with the lead file, source and date on every contact.

Wednesday: reach

Send one mail about your bookkeeping, payroll and accounting services to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Campaign results in Riftjaw with sent, opened and clicked per contact — After a campaign, every contact shows whether the mail was delivered, opened and clicked.

Angles that work with care homes

Pick one angle per campaign and write it once, with placeholders like {company|your team} for the details.

Lead with more time for residents, for example through simpler care records and less paperwork.
Talk about staffing, because recruiting and keeping carers is a constant challenge.
Mention inspections and how your offer helps them show good practice with clear records.

Campaign editor in Riftjaw: pick a segment, write the mail and set the button — The campaign editor in Riftjaw: pick a segment, write the mail and check the preview.

Fields worth recording for care homes

Add these as fields in your lead file. Any column in your import can become a field.

Field	Why it helps
Company name	The key field. Duplicates are checked on it or on the website.
Website	Needed to derive an email when the export has none.
Type of care	Residential, nursing and dementia care have different needs.
Number of beds	A clear indicator of size and supply volume, when it is published.
Independent or group	Group homes may buy through head office.
Registered manager	The person who runs the home day to day.
Inspection rating	Public ratings show where a home may need help.

Questions people ask

Can I build a list of care homes from a public register?

Where a register is public, you can collect it yourself and import it into Riftjaw. The product does not sell or crawl data, it organises the list you bring.

How do I separate nursing homes from residential homes?

Record the Type of care in a field during import and save filters on it.

How do I get email addresses for care homes in your area?

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, manager@, admin@ and enquiries@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Is it free to start?

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.