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Too many separate tools when you sell to flooring contractors

How many subscriptions does it take to send one cold email? Here is how people who sell to flooring contractors fix it.

Database in Riftjaw with active contacts, segment, lead file and source

How many subscriptions does it take to send one cold email?

One tool for finding emails, one for the list, one for sending and one for tracking. Every tool is another login, another bill and another export between them.

It hits harder when you sell to flooring contractors. Flooring contractors fit carpet, vinyl, laminate, wood and resin floors for homes, shops and offices. Some run a showroom as well, so the buyer can be a shop owner thinking about stock or a contractor thinking about adhesives, tools and labour.

The real cost of your prospecting is far higher than any single price tag. Data gets lost every time it moves between tools.

From list to campaign in one place.

Riftjaw covers the path from list to campaign in one dashboard. Import, email from domain, fields, statuses, segments, campaigns, forms and export all work on the same records. There are no credits on top of your plan.

  • Fields that fit flooring contractors, such as floor types
  • Email prefixes that fit, like info@, sales@, enquiries@ and office@
  • Status, tags and a segment on every record
See the feature
Riftjaw dashboard with engagement chart, audience health, lead sources and activity feed
The Riftjaw dashboard with engagement, audience health, lead sources and the activity feed.

The fix, step by step

  • Import once. Bring your list into Riftjaw instead of moving it between tools.
  • Enrich and organise. Derive addresses, add fields and set statuses on the same records.
  • Send and track. Run the campaign and see results on each contact.
Contact panel in Riftjaw with pipeline status, tags, details and campaign history
One record per company: New, Contacted, Replied or Customer, with tags and every campaign it got.

Other walls when prospecting flooring contractors

Showrooms and pure fitting firms need completely different messages.

Add a Showroom field, save a filter for each and write two campaigns instead of one.

Directory exports put the address, phone and website in odd columns.

Map each column to the right field during import, including several URL columns where you pick which is the website.

Sales reps and office staff lose track of which samples went out.

Add notes and tags like samples sent to the contact, visible to everyone in the account.

Fields worth recording for flooring contractors

Record these and you can split the list later, write sharper mails and see who fits your offer.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
Floor typesWood, carpet, vinyl and resin work each use different products.
ShowroomFirms with a showroom buy stock and displays.
Commercial workContract flooring means larger orders and tenders.
Brands stockedShows which manufacturers they already work with.

Questions people ask

Yes. Record Showroom as a field based on their listing or website, then save a filter on it and use that as your audience.

During import you can map several URL columns and choose which one is the website, so email from domain works from the right address.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, sales@, enquiries@ and office@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours