No idea what works when you sell to solar companies
Do you know which of your last campaigns actually got clicks? Here is how people who sell to solar companies fix it.
Do you know which of your last campaigns actually got clicks?
Without tracking you send emails into the dark. You cannot tell which message, segment or subject line did better.
It hits harder when you sell to solar companies. Solar companies design and fit panels, batteries and related systems for homes and businesses. Many are growing firms with a sales team and fitting crews, so they buy lead generation, finance options, equipment and software to keep both sides busy.
You keep repeating what does not work and drop what might. Decisions are based on gut feeling.
Opens, clicks and form entries per campaign.
Riftjaw tracks opens and clicks for every campaign and keeps a send log. Analytics show sent, opened, clicked, form entries and unsubscribes per campaign, next to lead growth and imports. Every open and click is also visible on the contact record.
- Fields that fit solar companies, such as batteries offered
- Email prefixes that fit, like info@, sales@, hello@ and enquiries@
- Status, tags and a segment on every record
How to fix it in Riftjaw
- Send the campaign. Open and click tracking is on for every campaign.
- Read the results. Compare sent, opened, clicked and form entries in analytics.
- Follow the interest. Call the contacts who clicked first, and let a follow-up go only to those who did not click.
Other walls when prospecting solar companies
Solar firms change fast, so lists go out of date.
Every record keeps its source and date, and you can archive firms that closed or merged so they are no longer mailed.
Battery specialists and panel only fitters need different offers.
Add a Batteries offered field and save a filter on it, then write a campaign for each group.
A sales led market means many other suppliers mail them too.
Use placeholders for the company name and a personal detail field so each message reads like it was written for them.
Fields worth recording for solar companies
Any column in your import can become a field. These are the ones worth keeping for solar companies.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Batteries offered | Firms fitting storage need different stock and training. |
| Commercial projects | Commercial roofs mean bigger orders and longer sales cycles. |
| Accreditation | Registered firms can offer schemes that many customers ask for. |
| Sales team | Firms with salespeople buy CRM and lead tools. |
| Brands used | Shows which panel and inverter makers they work with. |
Questions people ask
Accredited fitter registers, industry association lists and map listings are common public sources. Collect them yourself, then import the files into Riftjaw.
Yes. Record it in a field or tag during your research and save a filter on it that you use as the campaign audience.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, sales@, hello@ and enquiries@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.
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