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Flooring contractor leads for video producers

Build your own list of flooring contractors, fill in missing emails and offer your video production for brands and businesses to them in small, personal batches.

  • Public sources for flooring contractors
  • Fields that fit the industry
  • No credits, no rented data
Audience overview in Riftjaw with daily audience, new contacts and most engaged people

Selling video production for brands and businesses to flooring contractors

Flooring contractors fit carpet, vinyl, laminate, wood and resin floors for homes, shops and offices. Some run a showroom as well, so the buyer can be a shop owner thinking about stock or a contractor thinking about adhesives, tools and labour.

Video producers usually get work through their showreel, referrals and repeat clients. A lead database of businesses that could use video lets you reach new clients between projects and remember who showed interest.

The flooring contractors that need video production for brands and businesses are listed publicly. What most video producers lack is a list they own, with the right fields, that shows who was already contacted.

What video producers run into with flooring contractors

Work arrives in bursts and prospecting is forgotten during busy months.

Statuses and segments show exactly where you stopped, so you can restart outreach quickly.

You want to show your work without sending heavy attachments.

Link to your showreel or a form from a campaign and see who opened and clicked.

Showrooms and pure fitting firms need completely different messages.

Add a Showroom field, save a filter for each and write two campaigns instead of one.

Directory exports put the address, phone and website in odd columns.

Map each column to the right field during import, including several URL columns where you pick which is the website.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of flooring contractors from public listings and import it. Duplicates are skipped.

Paste and collect in Riftjaw: a pasted web page turned into a table of companies
Paste and collect in Riftjaw: a pasted listing page turned into columns of companies.

Tuesday: fill in

Derive missing emails with info@, sales@, enquiries@ and office@ and tag the records that look like a fit.

Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags
Contacts in Riftjaw, one row per company with phone, email, segment and campaigns.

Wednesday: reach

Send one mail about your video production for brands and businesses to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts
Segments such as property managers in London or roofers in the North, each ready to use in a campaign.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Contact panel in Riftjaw with pipeline status, tags, details and campaign history
A contact in Riftjaw with its pipeline status, tags, details and campaign history.

How to open a mail to flooring contractors

Write one mail with placeholders and let the details change per record. These openings tend to work with flooring contractors.

  • For showroom owners, talk about ranges that sell and sample displays that help customers choose.
  • For contract fitters, focus on faster preparation and fewer callbacks thanks to better subfloor products.
  • Offer quicker measuring and quoting, since customers often compare several firms.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
The campaign editor in Riftjaw: pick a segment, write the mail and check the preview.

Fields worth recording for flooring contractors

Any column in your import can become a field. These are the ones worth keeping for flooring contractors.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
Floor typesWood, carpet, vinyl and resin work each use different products.
ShowroomFirms with a showroom buy stock and displays.
Commercial workContract flooring means larger orders and tenders.
Brands stockedShows which manufacturers they already work with.

Questions people ask

Yes. Record Showroom as a field based on their listing or website, then save a filter on it and use that as your audience.

During import you can map several URL columns and choose which one is the website, so email from domain works from the right address.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, sales@, enquiries@ and office@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours