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Real estate agent leads for software companies

Build your own list of real estate agents, fill in missing emails and offer your software and online tools for businesses to them in small, personal batches.

  • Public sources for real estate agents
  • Fields that fit the industry
  • No credits, no rented data
Start free See how it works
Campaign results in Riftjaw with sent, opened and clicked per contact

Selling software and online tools for businesses to real estate agents

Real estate agencies are usually led by a branch manager or owner with a team of negotiators who are out on viewings much of the day. They spend on marketing, photography and software that helps them win listings, and they decide quickly when an offer clearly brings in more sellers.

Software companies that sell to small and medium businesses often rely on inbound signups, content and paid ads. A lead database of the exact business types you serve adds a direct outbound channel that you control yourself.

Every month you do not reach real estate agents with a clear offer, someone else does. A list you own lets you work the market in a steady rhythm instead of in bursts.

What software companies run into with real estate agents

Buying contact data for a narrow vertical is expensive and often outdated.

Build the list yourself from public sources, import it and keep it fresh on your own server.

Outbound lists and product signups live in different places.

Keep prospects in one database with statuses and tags, and export to CSV whenever another system needs them.

Sales and lettings teams in one agency use different addresses.

Tick sales@ and lettings@ in email from domain and record which team replied.

Branches of the same agency show up as separate listings.

Pick a key field such as the website so duplicates are flagged on import.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of real estate agents from public listings and import it. Duplicates are skipped.

Import in Riftjaw: every column matched to a profile field, with all rows previewed
An import in Riftjaw: every column of the file gets a profile field, and nothing is imported until each one has a choice.

Tuesday: fill in

Derive missing emails with info@, sales@, lettings@ and office@ and tag the records that look like a fit.

Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags
Contacts in Riftjaw, one row per company with phone, email, segment and campaigns.

Wednesday: reach

Send one mail about your software and online tools for businesses to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts
Segments such as property managers in London or roofers in the North, each ready to use in a campaign.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Contact panel in Riftjaw with pipeline status, tags, details and campaign history
A contact in Riftjaw with its pipeline status, tags, details and campaign history.

What to say to real estate agents

Write one mail with placeholders and let the details change per record. These openings tend to work with real estate agents.

  • Show how your offer helps them win more instructions from sellers or landlords.
  • Reference their local area and current listings to show you know their market.
  • Offer something quick to try, because agents move fast and dislike long setups.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
A new campaign in Riftjaw, with segment, status and tag filters, a test send and a preview.

Fields worth recording for real estate agents

Add these as fields in your lead file. Any column in your import can become a field.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
BranchesMulti branch agencies buy centrally and in larger volumes.
Sales or lettingsLetting agents and sales agents have different needs.
Area coveredThe towns they list in help you split by region.
Portal presenceWhich portals they use hints at their marketing budget.
Branch managerThe decision maker for local purchases.

Questions people ask

Set the website or domain as the key field in your lead file. Riftjaw flags duplicates on import, so you decide whether to keep one record per agency or one per branch.

Yes. Add a field for sales or lettings and save a filter for each. Each one can be the audience of its own campaign.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, sales@, lettings@ and office@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build the list in a city

Real Estate Agents in BelfastCounty Antrim, United KingdomReal Estate Agents in HoustonTexas, United StatesReal Estate Agents in San FranciscoCalifornia, United StatesReal Estate Agents in MontrealQuebec, CanadaReal Estate Agents in PhoenixArizona, United StatesReal Estate Agents in SydneyNew South Wales, Australia

Other markets for software companies

Chiropractor leads for software companiesOwner-run clinics with private patientsRecruitment agency leads for software companiesSales-driven desks per sectorBuilder leads for software companiesExtensions, renovations and subcontractorsMarketing agency leads for software companiesFounder-led teams that still sell

Build a database you own

Create your account, import your first list and see it turn into records you can work.

Start free See how it works

No credit card · cancel any time · your data stays yours