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Marketing agency leads for payment providers

Build your own list of marketing agencies, fill in missing emails and offer your card terminals, online payments and merchant services to them in small, personal batches.

  • Public sources for marketing agencies
  • Fields that fit the industry
  • No credits, no rented data
Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags

Selling card terminals, online payments and merchant services to marketing agencies

Marketing agencies are often small teams led by founders who still win the clients, with larger agencies adding account and operations roles. They buy tools and white label services that let them deliver more work without hiring.

Payment providers and their resellers reach merchants through field sales, partners and direct outreach to shops and hospitality businesses. A lead database of merchants lets you track who you visited, who replied and who signed up.

The marketing agencies that need card terminals, online payments and merchant services are listed publicly. What most payment providers lack is a list they own, with the right fields, that shows who was already contacted.

What payment providers run into with marketing agencies

Field sales and email outreach use different lists.

Keep every merchant in one database with statuses that both field and office staff can see.

Merchant lists from directories are full of duplicates.

The import flags duplicates within the file and against your database before anything is published.

Agencies receive heavy cold outreach and filter hard.

Placeholders with fallbacks and small batches keep your message personal and gentle.

Directory lists include freelancers who call themselves agencies.

Add a team size field and filter on it before you send.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of marketing agencies from public listings and import it. Duplicates are skipped.

List of imports and scrapes in Riftjaw
Imports and scrapes in Riftjaw, each with its source, lead file, date and number of rows.

Tuesday: fill in

Derive missing emails with hello@, info@, studio@ and newbusiness@ and tag the records that look like a fit.

Database in Riftjaw with active contacts, segment, lead file and source
The database in Riftjaw: concept, active and archived contacts, each with its lead file and source.

Wednesday: reach

Send one mail about your card terminals, online payments and merchant services to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts
Segments such as property managers in London or roofers in the North, each ready to use in a campaign.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Campaign results in Riftjaw with sent, opened and clicked per contact
After a campaign, every contact shows whether the mail was delivered, opened and clicked.

How to open a mail to marketing agencies

Pick one angle per campaign and write it once, with placeholders like {company|your team} for the details.

  • Offer capacity they can resell, framed as extra margin on work they already sell.
  • Show work you did for a similar agency, since agencies judge on output.
  • Keep the email itself well crafted, because agencies notice sloppy outreach instantly.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
The campaign editor in Riftjaw: pick a segment, write the mail and check the preview.

Fields worth recording for marketing agencies

Add these as fields in your lead file. Any column in your import can become a field.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
ServicesSEO, social, paid or branding agencies need different partners.
Team sizeShows capacity and whether they outsource.
Client sectorsAgencies focused on one sector may need specialist help.
White labelWhether they already resell outside work.
FounderThe decision maker in most small agencies.

Questions people ask

Segment agencies by the services they offer and send each segment a campaign about the service they could resell. Track replies with statuses and follow up on those who opened.

Yes. Agencies use it to build their own client prospect lists, and the Agency plan gives separate workspaces per client.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as hello@, info@, studio@ and newbusiness@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours