Event planner leads for payment providers

Build your own list of event planners, fill in missing emails and offer your card terminals, online payments and merchant services to them in small, personal batches.

Public sources for event planners
Fields that fit the industry
No credits, no rented data

Start free See how it works

Riftjaw dashboard with engagement chart, audience health, lead sources and activity feed

Selling card terminals, online payments and merchant services to event planners

Event planners range from freelance wedding planners to agencies running conferences and corporate events. They book venues, suppliers and technology on behalf of clients, so they are both buyers and gatekeepers for many other businesses.

Payment providers and their resellers reach merchants through field sales, partners and direct outreach to shops and hospitality businesses. A lead database of merchants lets you track who you visited, who replied and who signed up.

The event planners that need card terminals, online payments and merchant services are listed publicly. What most payment providers lack is a list they own, with the right fields, that shows who was already contacted.

What payment providers run into with event planners

Field sales and email outreach use different lists.

Keep every merchant in one database with statuses that both field and office staff can see.

Merchant lists from directories are full of duplicates.

The import flags duplicates within the file and against your database before anything is published.

Planners are on site at events and slow to reply.

Open tracking shows who read your mail, so a short follow-up goes only to the interested ones.

Wedding planners and corporate planners are mixed in one list.

Tag event types and save a filter per type.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of event planners from public listings and import it. Duplicates are skipped.

Columns from a maps export matched to profile fields such as company, phone, website and city.

Tuesday: fill in

Derive missing emails with hello@, info@, events@ and enquiries@ and tag the records that look like a fit.

Database in Riftjaw with active contacts, segment, lead file and source — The database in Riftjaw: concept, active and archived contacts, each with its lead file and source.

Wednesday: reach

Send one mail about your card terminals, online payments and merchant services to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts — Segments such as property managers in London or roofers in the North, each ready to use in a campaign.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Campaign results in Riftjaw with sent, opened and clicked per contact — Campaign results in Riftjaw: delivered, opened and clicked for every contact.

Angles that work with event planners

Use one angle per campaign, so the results show which one gets event planners to click.

Show how you make their events run smoother and make them look good to their clients.
Share examples from similar events, with details on logistics and timing.
Offer to be their reliable backup for last minute needs, which planners value highly.

Campaign editor in Riftjaw: pick a segment, write the mail and set the button — A new campaign in Riftjaw, with segment, status and tag filters, a test send and a preview.

Fields worth recording for event planners

Add these as fields in your lead file. Any column in your import can become a field.

Field	Why it helps
Company name	The key field. Duplicates are checked on it or on the website.
Website	Needed to derive an email when the export has none.
Event types	Weddings, corporate events and festivals need different suppliers.
Event size	Typical guest numbers shape what they book.
Area covered	Planners work locally, nationally or abroad.
Preferred suppliers	Whether they keep a supplier list you could join.
Lead planner	The person who chooses suppliers.

Questions people ask

How do I get on an event planner's preferred supplier list?

Reach out outside their peak season with examples of relevant work, then follow up. In Riftjaw you track each step with statuses, tags and notes.

Can I keep corporate and wedding planners apart?

Yes. Add tags or a field for event types and save a filter for each group.

How do I get email addresses for event planners in your area?

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as hello@, info@, events@ and enquiries@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Is it free to start?

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.